“Integrated marketing” is an ideal with clear appeal, but one that is often difficult to actualize in practice. Developing a truly integrated strategy — in which marketing functions in lockstep with sales, product, and other departments — is immensely challenging, especially within large and complex organizations. It’s not necessarily forRead More

You’re more valuable when you’re negotiating with a built-in fanbase. June 15, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The NFL draft, which happened April 23rd through April 25th, played out in an unprecedented way. For the first time in its history, the draft was doneRead More

June 15, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. Okay, I’ll admit it – I’ve never been a Kardashian fan. I’ll admit that “Momager” Kris Jenner and her offspring have achieved remarkable feats in garnering attention and revenue, two of entrepreneurship’s highest goals. But for me, theRead More

June 15, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Facebook marketing remains an effective, dynamic platform for advertisers because of its reach and scale. The expense is reasonable, allowing small businesses the chance to draw from a customer base they would never have the opportunity toRead More

You could be missing out on a host of brand- and ROI-boosting advantages. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 15, 2020 5 min read Opinions expressed by Entrepreneur contributors areRead More

It’s essential to take something customers care about and make it the epicenter of your company’s purpose. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 15, 2020 6 min read Opinions expressedRead More

Photo: David Meerman Scott One of the most coveted things a brand can earn is the emotional investment of their customers in the brand itself. That undeniable force that can make or break a business is why the Wall Street Journal bestseller, FANOCRACY – Turning Fans into Customers and CustomersRead More

Here’s how to work out what a dream customer looks like for you. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 14, 2020 1 min read Opinions expressed by Entrepreneur contributors are theirRead More

Pitching seasonal stories is a great way of getting regular media exposure. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 14, 2020 5 min read Opinions expressed by Entrepreneur contributors are theirRead More