Making Things Up: Why Fake Words May Be Right for Your New Business Name
April 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound There are two types of names you can create out of spare parts: compound and blended words. Compound words areRead More
Should You Call Out Your Copycat on Social Media?
April 20, 2020 7 min read This story appears in the April 2020 issue of Entrepreneur. Subscribe » First there was Chillhouse. Then there was Chillology. And then things were not chill. It started with Cyndi Ramirez-Fulton, founder and CEO of Chillhouse, which is a Manhattan-based “new-age spa.” The companyRead More
B2C vs. B2B Influencer Marketing – What’s the Difference?
The vast majority of content and industry news coverage around influencer marketing is focused on those who engage consumer audiences: Instagramers, YouTubers, and as of late TikTokers. Of course the world of influence is not limited to consumer products and services. Influencers play an important role in businesses marketing toRead More
Weekend Favs April 18
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
“Can I Ask for Payment During Coronavirus?”
Yes, but you need to craft a very compelling, very targeted pitch. April 17, 2020 4 min read During normal times, many entrepreneurs build partnerships, seek sponsorships or offer other paid opportunities. But what are we to do now, when budgets are tight and the future is uncertain? Can you stillRead More
5 Ways to Grow Your Customer Base Organically
April 17, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreignRead More
Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers
How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of severalRead More
Use Reinvention in Your Business to Thrive
Marketing Podcast with Alex Kantrowitz On this episode of the Duct Tape Marketing Podcast, I speak with senior technology reporter at BuzzFeed News and author Alex Kantrowitz. Alex’s first book “Always Day One” dives deep into tech titans’ ability to continue to invent like a startup. Through 130 interviews with insidersRead More
What B2B Marketers Need to Know about Optimizing Content with Video Analytics
Between stay-at-home orders and the manic Minnesota weather, I’ve found myself at home for the last four weeks looking for something, really anything, to occupy time. One can only take so many walks in a day. Naturally, I turn to YouTube, Netflix, Hulu, Amazon Prime, Disney+ and all of theRead More
The 10 Biggest Graphic Design Mistakes You Can Make in Your Marketing Pieces
April 15, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble Design plays an important role in the success of your content. Long before they read your words, readersRead More