Marketing Podcast with Steve Bousquet On this episode of the Duct Tape Marketing Podcast, I speak with Steve Bousquet, founder and owner of American Landscape and Lawn Science. Bousquet went to college dreaming of moving to New York and building a high-powered career on Wall Street. But then came theRead More

Start generating leads and getting customers. All it takes is a $50 investment. April 15, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue fromRead More

Why do B2B marketers need SEO? For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms. SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recentRead More

In a survey of more than 5,000 shoppers, people said they’re open to advertising… so long as the price is cut. April 14, 2020 4 min read If you’re going to advertise during the COVID-19 pandemic, offer a discount — or better yet, offer something for free. That’s the bigRead More

Shanda Sumpter, founder and CEO of HeartCore Business, outlines lessons to help any entrepreneur find success. April 14, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Shanda Sumpter is the founder and CEO of HeartCore Business, a training company that gives entrepreneurs step-by-step systems to helpRead More

With the COVID-19 scare changing the way we all do business only several weeks ago, established companies are now scrambling to adapt to a whole new and sudden shift in meeting customers’ needs. And with existing offers already in place and ready to be sold, it can be tempting toRead More

April 14, 2020 15 min read This story appears in the April 2020 issue of Entrepreneur. Subscribe » Burger King had a big announcement to make: It was removing artificial colors, flavors, and preservatives from its Whoppers. But the company was in a bind. The other burger chain had already,Read More

Marketing Podcast with Alex Osterwalder Today on the Duct Tape Marketing Podcast I visit with business theorist, author, and speaker Alex Osterwalder. Every business wants to be innovative, but smart innovative ideas can’t be pulled out of the ether. Business testing is at the heart of developing new strategies thatRead More

When people think of account-based marketing (ABM), they tend to think of it as a smaller-scale practice. Since ABM is fundamentally built around focus in the aligned pursuit of high-value accounts, it’s often associated with a significant reduction in target market scope (i.e., “Let’s narrow down to our 20-30 mostRead More

April 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. If you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, IRead More