Make Your Brand Stand Out with a One-Month Free Trial to Shutterstock

The global leader in stock photography and design assets can help expand your brand reach. March 6, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of theRead More

Digital Marketing News: B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals

More vertical marketplaces are dotting the B2B landscapeThere are more than 70 B2B vertical industry marketplaces today comprised of over 13 industries, and due largely to millennial business buyers, the number is expected to grow, according to recent-released report data. Digital Commerce 360 [youtube https://www.youtube.com/watch?v=BMdPqW7K9Wo&w=560&h=315] 3 Secrets To B2B MarketingRead More

3 Ways to Stretch Your Marketing Budget

Ensure you’re squeezing value out of every dollar spent. March 5, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketingRead More

Why Your Patent Is Probably Worthless

Filing on inventions that aren’t marketable just helps enrich the Patent and Trademark Office. March 5, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Getting a patent issued typically costs at least $10,000 and can easily cost upwards of $20,000. Most inventors who patent their inventionsRead More

How to Create a Brand That Resonates With Young People

Zack Weiner shares his thoughts on marketing to Gen Z. March 5, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Zack Weiner, president and co-founder of Overtime, discusses the changing preferences of today’s young sports fans and how Overtime caters its content to the next generation.Read More

Creating Policy Changes to Benefit Small Businesses

Marketing Podcast with Karen KerriganPodcast Transcript Today’s guest on the Duct Tape Marketing Podcast is Karen Kerrigan, CEO and president of the Small Business & Entrepreneurship Council. Kerrigan has been leading the organization for more than 26 years, where she advocates for entrepreneurs and small business owners across the country.Read More

Transcript of Creating Policy Changes to Benefit Small Businesses

Back to Podcast John Jantsch: Hey, marketing today has gotten harder. There’s so many new platforms. How do you reach the right audience? Fortunately, there’s a simple way. LinkedIn can help you speak with the right professionals at the right time. John Jantsch: Hello and welcome to another episode ofRead More

Sweetgreen Success: From Dorm Room Startup to Fast-Casual Salad Empire

How Jonathan Neman and his co-founders built a billion-dollar business with a side of technology. March 5, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Sweetgreen co-founder and CEO Jonathan Neman credits the salad chain’s massive success to his inexperience in the restaurant business. “The naiveteRead More

10 SEO Books for B2B Marketers in 2020

There are plenty of resources online that can break down what search engine optimization (SEO) is, how search engines work, and how to improve your website to rank better in search engine results pages (SERPs). This is the age where you can Google every question that pops into your headRead More

Great Experiences Make for Loyal Customers

Marketing Podcast with Micah SolomonPodcast Transcript Today on the Duct Tape Marketing Podcast, I visit with best-selling author, and one of America’s most popular keynote speakers on the topic of building bottom-line growth through customer service, Micah Solomon. Customer service may have improved over the years, but customer expectations areRead More