Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of theRead More

The social media marketing industry is bursting with innovative professionals — people who push the boundaries of existing social platforms, embrace new ones, and ditch low-performers. With so many fine social media marketers, how do you find new innovators to follow on Twitter and learn from? We’ve put together aRead More

Personalized, helpful outreach can go a long way. March 3, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As Instagram passes the ten-year mark, the social media app has become more popular than ever, especially for businesses: A third of all Instagram Stories come from businessRead More

Marketing Podcast with Bryan WishPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with entrepreneur Bryan Wish. He is the founder of BW Missions, an organization that helps clients develop their brands and communities globally. Growing up, Wish never quite felt like he fit intoRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello and welcomeRead More

If someone asked you right now who your ideal client was, would you be able to tell them? Having a clear picture of your ideal client is a critical part of growing your business. It’s nice to want to do business with everybody, but realistically, there are going to beRead More

Is your agency a vendor or a partner? In response to the shifting market and evolving role of the CMO, agency-brand partnerships are shrinking in average duration, less than three years now, compared to over seven in 1984. But strategic, strong partnerships between brands and agencies have become increasingly importantRead More

John Jantsch visits with John Nemo on Nemo Radio to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch started his own marketing firm over 30 years ago, but his business has changed a lot over the years. He knows firsthand that the entrepreneurial journey is never a straight road, andRead More

Want people to remember your business’s name? These seven strategies can help. March 2, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound A business name has done its job ifRead More

Over the past 10 years that our marketing agency has been focused on B2B marketing, there have been many changes: From the advent of marketing automation and social media to the growing popularity of interactive content, ABM and influencer marketing. Staying on top of trends and best practices requires continuousRead More