Weekend Favs February 29
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
Entrepreneurs (Who Aren’t Marketers) Need This Online Course Bundle Packed with Resources
Learn to market your business on Facebook, Instagram, TikTok and many more channels. February 28, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue fromRead More
Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature
Millennial buyers want better content from B2B marketersBetter B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester’s newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360 LinkedIn Launches New ‘Featured’ SectionRead More
Crafting Growth-Focused Content for Your Business
Marketing Podcast with Lance CumminsPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Lance Cummins, founder and President of Nectafy, the growth content company. If you know anything about marketing today, you know that it’s all about content. But with that word getting tossed aroundRead More
Transcript of Crafting Growth-Focused Content for Your Business
Back to Podcast John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? AWeber is the market leader in making email marketing powerfully simple for a small business. Visit aweber.com for a 30-day free trial. John Jantsch: Hello, and welcome to another episodeRead More
Optimizing ABM with Influencer Marketing at #B2BMX
Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden: “ABM is a strategy thatRead More
The 5 Cs of Content Marketing Copy
Master these five skills and you’re well on your way to creating content that grabs attention and turns prospects into buyers. February 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it nowRead More
Creating Online Courses That Work for Your Students and Your Business
Marketing Podcast with Justin FerrimanPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Justin Ferriman, co-founder and CEO of the learning management system LearnDash. Ferriman became interested in learning management systems (LMS) when he was doing some research for a consulting engagement that he had, andRead More
Transcript of Creating Online Courses That Work for Your Students and Your Business
Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of theRead More
The B2B Marketer’s Journey To Experiential Content at #B2BMX
What makes an experience an… ? Full disclosure: I am not on the design team at TopRank Marketing. But you know what I mean. You’ve eaten dinner at dozens, if not hundreds of restaurants in your lifetime. But there are likely one or two that stick out in your memory.Read More
