John Jantsch visits with Peter Winick on the Leveraging Thought Leadership podcast to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch is well-known in marketing circles for his small business marketing expertise. He’s written five books in that space, but this latest book is a major departure. The Self-Reliant EntrepreneurRead More

Marketing Podcast with Chris SchembraPodcast Transcript My guest on this episode of the Duct Tape Marketing Podcast is Chris Schembra. He’s the founder of the 7:47 Club and the author of Gratitude and Pasta: The Secret Sauce for Human Connection. Schembra began his career as a Broadway producer, but after returningRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello and welcomeRead More

Advances in technology and changes in digital marketing have radically shifted the customer journey. Where there used to be clear delineation between the sales and marketing teams’ roles and responsibilities, things are a lot murkier nowadays. Prospects are able to do more initial research on their own. So it’s sometimesRead More

The 2020 B2B Marketing Exchange conference kicked off today with great workshops, case studies and a green light keynote from the talented Tamsen Webster. After the last executive marketing leadership panel, Susan Misukanis and I had the good fortune to attend the B2BMX Killer Content Awards. I am very proudRead More

Are you a coach or a consultant – does your business hire coaches or consultants? The answers to the question above seems to spark a bit of passion in entrepreneurial circles depending upon the definition one uses of each. To me, a coach is charged with holding a client accountableRead More

In a recent blog post identifying marketing insights for 2020, I mentioned the idea that more small business owners should and are taking basic marketing tactics in-house. Now, that may seem like an odd trend for a marketing consultant to promote but let me tell you a story about aRead More

2020 marks the 8th year in a row that I’ve presented at the B2B Marketing Exchange. During that time there have been many changes: within the B2B marketing industry, the strategies and technologies driving performance and in the programming at B2B events like B2BMX. ABM in particular has experienced aRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Here are the trends and takeaways from Salesforce’s annual sales conference. February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Dreamforce is an annual Salesforce conference with keynotes on the latest trends and developments in marketing, communications, technology, and — of course— customer relationship managementRead More