Here are the trends and takeaways from Salesforce’s annual sales conference. February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Dreamforce is an annual Salesforce conference with keynotes on the latest trends and developments in marketing, communications, technology, and — of course— customer relationship managementRead More

February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Most business owners love what they do. Unfortunately, much of the world doesn’t necessarily care, as reflected in the high failure rate among startups. Unless entrepreneurs convince people that what they’re selling is absolutely special, consumers will simplyRead More

Shifting your focus to a larger cause can deepen your understanding about entrepreneurship. February 21, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. I recently signed up to do a volunteer phone-banking shift for a presidential campaign. I’m not usually a very politically active person. I voteRead More

B2B buyers consume an average of 13 content pieces before deciding on a vendorB2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a numberRead More

Stop going on about your life story and talk about how your business helps others. February 20, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Nearly every website you visit these days has an “About” page, and for good reason: 64% of consumers report they haveRead More

It’s where marketing efforts converge, so to make money online, you need to make sure your website is in order. February 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As a small business, your website is the single most important resource you have in yourRead More

Here’s how a digital-first approach helps one company compete against some of the world’s biggest tech giants like Apple and Samsung. February 20, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Chief Marketing Officer of OnePlus Kyle Kiang shares how he went from a customer to leadingRead More

Marketing Podcast with Michael MargolisPodcast Transcript Today on the Duct Tape Marketing Podcast, I sit down with Michael Margolis, CEO and founder of Storied. Storytelling has become a business buzzword of late, but there’s a lot of complexity behind the term. Margolis’ focus is specifically on storytelling as it relatesRead More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. John Jantsch: Hello and welcome to another episode of theRead More

Allow me to paint a picture. SCENE INTERIOR – OFFICE The CAMERA pans to a worker, furiously typing on their computer. Headphones on. The keys CLACK with productivity until– — A LOUD CHIME rings out. The CAMERA zooms slowly to the computer screen. A meeting alert flashes across the monitor.Read More