Hiding Out: How B2B Marketers Can Adapt to Hidden Like Counts

Doesn’t anyone like me? Where have all my likes gone? Likes on Instagram are being hidden, as the Facebook-owned firm recently began expanding a test program hiding the number of likes — or more accurately the small heart buttons we click to show support — that posts on the platformRead More

Hershey’s Head of Media Talks Leveraging Data to Create Content

Here’s why data is actually an unlikely benefit for the creative development of the advertising industry. November 19, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. To kick off Season 3 of The Rough Cut, Storyhunter Co-Founder Alex Ragir traveled down to ANA’s Masters of MarketingRead More

WOCA The Source Radio – The Self-Reliant Entrepreneur

John Jantsch appeared on WOCA The Source Radio’s show to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch shares how he began his own entrepreneurial journey as a marketing consultant more than 30 years ago. It was this background as an entrepreneur himself that eventually led him to want toRead More

Investing in Small Businesses to Do Good for the Community

Marketing Podcast with Amanda BrinkmanPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with Amanda Brinkman. She is the Chief Brand and Communications Officer at Deluxe and the host of the hit series, Small Business Revolution Main Street. Brinkman began her career at leading creative agencies,Read More

Transcript of Investing in Small Businesses to Do Good for the Community

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Klaviyo. Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. Hello and welcome to another episode of the Duct TapeRead More

How to Use LinkedIn to Grow Your Network

LinkedIn is a powerful tool for small businesses looking to grow their network. They boast 660 million members worldwide and over 165 million in the U.S. alone. Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform. But B2C businessesRead More

Break Free B2B Series: Hal Werner on the Intersection of Marketing Creativity and Analytics

Part art, part science, all business. This is the credo under which Hal Werner operates. As Global Manager of Digital Marketing & Strategy for Mitel, he’s responsible for overseeing the telecommunication company’s marketing programs from a holistic view, and understanding how all the pieces fit together. Coming from a backgroundRead More

5 Ways Solid SEO and Web Design Work Together to Build Rapport With Google

To appeal to both Google and your users, marry design with SEO. November 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you think of SEO and web design as separate elements of your website? You shouldn’t. In fact, to do both correctly, they haveRead More

Get Unlimited Access to 1 Million Vector Images With VectorGrove

This royalty-free service can greatly simplify your design process. November 18, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ourRead More

Why California’s New Data Privacy Law Matters to Marketers Everywhere

Be compliant or be complacent. These are the two options facing brands and marketers today, as data privacy laws continue to increasingly take hold. For those paying attention, it’s been clear for some time that Europe’s GDPR regulations were only the beginning of a global effort to formalize and enforceRead More