Opinions expressed by Entrepreneur contributors are their own. The landscape of influencer marketing has undergone a great transformation in recent years. No longer tethered to the allure of celebrity endorsements and macro-influencers boasting millions of followers, brands are now gravitating towards nano- and micro-influencers, armed with smaller but fervently engagedRead More

The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer. Kai has spent years guiding organizations throughout Europe. His book Digital Human (2017) championed the concept of prioritizingRead More

Opinions expressed by Entrepreneur contributors are their own. Many small businesses often struggle to attract quality leads to their website. That’s because there’s a common misconception that you need a big budget for advertising, which leaves many entrepreneurs feeling trapped and unsure of how to improve their digital presence. TheRead More

Según el Fashion Transparency Index 2023, la industria de la moda final está haciendo un lento progreso en su misión de mostrarse más transparente. El 99% de las grandes marcas no han mostrado ningún compromiso con reducir la producción de desechos a pesar de la legislación, con objetivo de mitigarRead More

Opinions expressed by Entrepreneur contributors are their own. This story originally appeared on Under30CEO.com Gary Vaynerchuk (aka Gary Vee) is an entrepreneur and marketing expert known for his forward-thinking digital advice. Through books, speeches and online videos, he shares tips on grabbing consumer attention amid endless content noise. He advisesRead More

The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Frank Cowell, the Chief Revenue Boss at Revenue Ranch. Frank Cowell is a speaker, best-selling author, and entrepreneur in the San Diego, California area. With over 20 years of sales, marketing,Read More

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Hot on the heels of the publication of our comprehensive 2023 B2B Influencer Marketing Report, plenty of questions that go beyond the scope of what can fit even into aRead More

Opinions expressed by Entrepreneur contributors are their own. Text messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using SMS today,Read More

Opinions expressed by Entrepreneur contributors are their own. Hiring a search engine optimization (SEO) agency can be a gamble because you only start to see results after six months to a year of active work. But waiting for months, even a year, only to realize your SEO plan isn’t workingRead More

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