B2B demand gen used to be easier than B2C. Because, let’s face it, so much B2B marketing was deadly boring. A cool concept, a little creative design, or a dash of humor were like water in the desert. Now, though, it’s the norm for B2B marketing to be every bitRead More

Back to Podcast John Jantsch: You know what? Finding a short, relevant web address these days can be tough, but I have a solution, choose a .us domain. Reserve your .us web address today while they’re still available. Go to Launchwith.us, and use a promo code PODCAST for my specialRead More

Marketing Podcast with Rich BrooksPodcast Transcript Today on the podcast, I visit with Rich Brooks. He is the president of flyte new media and the founder of The Agents of Change conference and podcast. Brooks created the conference in Portland, Maine to build an event for digital marketers and toRead More

Amazon collects data on almost everything happening on their site. Discover the data that will help you improve your ad results. June 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. BuyRead More

The NBA has positioned itself for global dominance and there is no reason you cannot steal a page from their book. June 12, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The love for sports is global, but the ability that the National Basketball Association hasRead More

Remarkable content marketing is able to inspire us to reach out and try for newfound levels of success, through powerful storytelling and the kind of compelling and relevant information that provides best-answer results. Here are five recent examples of how this kind of remarkable content marketing wins minds, hearts, andRead More

Back to Podcast John Jantsch: This episode of The Duct Tape Marketing Podcast is brought to you by Gusto: modern, easy payroll, benefits for small businesses across the country. And because you’re a listener, you get three months free when you run your first payroll. Find out at gusto.com/tape. JohnRead More

Marketing Podcast with Diana KanderPodcast Transcript On today’s episode of the Duct Tape Marketing Podcast, I speak with Diana Kander. She is a New York Times best-selling author, entrepreneur, keynote speaker, and innovation consultant. As a serial entrepreneur, Kander learned a lot of important business lessons along the way. She sharedRead More

Email marketing has been around for a long time, and consequently, people have developed a lot of opinions about what works and what doesn’t. However, as the digital marketing landscape has changed, some things about email marketing that used to be true are no longer so. And there are someRead More

A business text message, believe it or not, has a 98-percent-open rate. June 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you haven’t done the math, tested the entire marketing funnel or set aside the right funds, then you’re likely working too hard and gettingRead More