1996: The year content was named “king” in a burgeoning digital world. 2001: The year “content marketing” was officially coined and the modern content revolution began. 130 trillion and counting: The number of webpages currently indexed by Google. One zillion infinities: The number of pieces of content you stand toRead More

From finding inexpensive equipment to booking great guests, Ralph Sutton, co-host of The SDR Show, breaks down everything you need to know about starting your own podcast. June 10, 2019 12 min read Podcasting Insights estimates that there are currently 750,000 podcasts in existence, with a combined archive of overRead More

B2B marketers are a special breed: We’re relentlessly self-improving. We look to our industry peers and thought leaders for wisdom. We scour data for opportunities and insight. We keep tabs on rising trends and emerging tools. We tirelessly strive to adapt our strategies to the evolving needs of our customersRead More

Master SEO, social media marketing, copywriting and more in just 38 hours. June 8, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from theRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Stop! Step away from that press release, and instead consider … video. June 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. For many startups, the founder is the most effective PR person on board. Due to a deep knowledge of, and keen enthusiasm for, the business, thisRead More

Don’t play favorites and put all your resources into bottom-of-the-funnel efforts; make sure every consumer interaction makes your brand more compelling. June 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ice cream brand Halo Top launched in 2012, but it’s only now dipping into theRead More

Reaching customers (and potential franchisees) is part art, part science. Three industry vets offer advice on finding a marketing and social media firm that strikes the right balance. June 7, 2019 3 min read This story appears in the June 2019 issue of Entrepreneur. Subscribe » 1. Think holistically From KennyRead More

Effective marketing is tricky, but it can be greatly informed by testing. Here’s how to do that using the latest tools. June 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In business, what gets measured gets managed, and that’s especially true for marketing. It’s important toRead More

Social Media Moves Down the Funnel as Commerce Opportunity ArisesSocial media is used to research products (42 percent) and discover brands (24 percent), and new eMarketer survey data takes a look at social’s power to influence purchase decisions among U.S. companies. eMarketer [embedded content] LinkedIn Acquires Data Personalization Platform DrawbridgeRead More