Finding alternatives to plastic packaging choking the oceans is good marketing and you’ll be proud of having done it. November 3, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Because we successfully built a popular consumer packaged goods brand, now known the world over, we areRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

November 2, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. How should you describe your company’s position in the market? If it’s truly set to change the way people and companies do business, should you use words like “disruptive,” “cutting-edge” or even “bleeding-edge”? Related: 6 Secrets to Writing aRead More

What was once meant to speed up the sales process is slowing it down. November 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I got into sales for the same reason many others do. I had no other option. Yes, it paid well, but it slowlyRead More

The Influence of Instagram [Infographic]MarketingProfs takes a look at the increasing influence of Instagram among digital marketers, including a new infographic showing the Facebook-owned service’s growth and other influencer statistics. MarketingProfs [youtube https://www.youtube.com/watch?v=Q9B5b_w0JV8&w=560&h=315] LinkedIn Sponsored Content can now be tracked via Google Campaign ManagerSponsored content on LinkedIn (client) is oneRead More

Regardless of what anyone says, Kanye is taking his controversial opinions to the bank. November 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Whether you love him, hate him or you somehow don’t have an opinion about Ye, it’s likely you know who Kanye West is. He’sRead More

The best way to build your brand is to start from the inside out. November 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When you’re launching a new business, it’s tempting to go straight to the fun stuff — the logo, the colors, the moodRead More

From Drake to Prince, big names have come out in support of this up-and-coming performer’s unique musical style. November 1, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In episode 12 of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams talks with Danileigh about climbing up throughRead More

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending next 12 months. Mediakix reports that that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years. Clearly, more companies are moving into the influencer marketingRead More

Kelsey Humphreys sits down with Nathalie Lussier to talk about how she keeps transitioning from one successful business to another. October 31, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Nathalie Lussier is a blogger, an award-winning entrepreneur, an international keynote speaker and the the creator ofRead More