According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending next 12 months. Mediakix reports that that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years. Clearly, more companies are moving into the influencer marketingRead More

Kelsey Humphreys sits down with Nathalie Lussier to talk about how she keeps transitioning from one successful business to another. October 31, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Nathalie Lussier is a blogger, an award-winning entrepreneur, an international keynote speaker and the the creator ofRead More

It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk. October 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to brand safety, 75 percent of brands say they have experiencedRead More

The entrepreneur behind Gr8nola found a fun way to also build up her brand. October 31, 2018 3 min read About two months before Halloween, Erica Liu Williams, founder of granola company Gr8nola, had an idea: black granola made with activated charcoal. She said she thought that the introduction ofRead More

Even the most incredible rebrand is wasted if you never actually launch it. October 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs and business owners believe that a company’s “brand” is simply the company’s name and logo. That’s not true, of course: A brandRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Has technology in the virtual world that we live in made it easier to communicate or harder? Sure, in some ways it’s made it easier to have distributedRead More

Marketing Podcast with Nick MorganPodcast Transcript This week on the Duct Tape Marketing podcast, I speak with Dr. Nick Morgan. He is one of America’s leading experts on communication and is the founder and CEO of Public Words. As a communication coach and theorist, he has worked with leaders inRead More

Aleksandra Strub talks about how her ideas about marketing evolved over time. October 31, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Aleksandra Strub, the CMO of Imperfect Produce, a company that offers delivery of “imperfect” produce for aRead More

After conjuring all the budget, talent, and creativity you can muster, the moment you release your content marketing campaign into the digital wild is devilishly satisfying. All your hard work comes alive right before your very eyes, and that’s certainly cause for celebration. via GIPHY But after the campaign livesRead More

Customers have nearly limitless choices. How you treat them is more important than marginal differences in price. October 30, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Competitive product quality and price aren’t enough anymore. There’s no mistaking the fact that customer experience (CX) is aRead More