Generating referrals is the key to securing your business’s long-term success, and it can feel like a pretty massive undertaking. One way to lighten the load and help you to create a more sustainable stream of referrals is to build partnerships. Why go it alone when you could instead joinRead More

A great pun is like a great digital marketing campaign: If you do it right, it will stick with people until they’re compelled to share it — even the simplest ones require a level of sophistication to make and to appreciate. Every marketer I know is incredibly smart — whetherRead More

Done right, manipulation in marketing is a good thing. But, like most good things, it can quickly turn sour in the wrong hands. October 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Through modern retargeting, I can manipulate you into believing something you do notRead More

Use your clout as an entrepreneur to be the change agent you wish to see in the world. October 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When Nike decided to feature Colin Kaepernick for its 30th anniversary of the “Just Do It” slogan, it challenged itselfRead More

I’ve known Martin Jones casually through marketing conferences for several years. Martin occupies that unique position of being someone who manages influencer marketing programs for his brand and is also an influencer himself. In fact, it is through an influencer engagement for IBM that both Martin and I were involvedRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling. October 26, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. A few weeks ago, an old memory popped into my head. Suddenly thrust back into theRead More

23 Metrics to Measure Content Marketing Success [Infographic]SEMrush takes a look at nearly two dozen metrics for measuring success in content marketing, by way of a new infographic looking at engagement and other factors. Social Media Today [youtube https://www.youtube.com/watch?v=UHy7-AutOzU&w=560&h=315] Google My Business Insights adds branded search reportingGoogle has added newRead More

Follow these three tips for cost-effective content marketing and social media strategies to stake your spot in the digital ad space and grow. October 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As if scaling a business isn’t hard enough, advertising costs have risen significantlyRead More

Here’s what these master marketers have learned in the trenches. October 25, 2018 3 min read The battle wasn’t confined to inside the stadium. As the Boston Red Sox took on the Los Angeles Dodgers in game 2 of the World Series, countless vendors looking to score with souvenir-seeking fans foughtRead More