For those in the know and that go beyond clickbait headlines, Search Marketing delivers an incredible punch to a marketing mix. But it takes work, especially when you consider the hundreds of factors that go into ranking decisions for every one of the billion plus queries that Google tries toRead More

Debra Jasper, founder of Mindset Digital, practices what she preaches when it comes to delivering engaging messages in eight seconds or less, as she demonstrated during an energetic mile-a-minute “You Have 8 Seconds – GO! “ Pubcon Pro Las Vegas 2018 keynote address. Before Debra took the stage, Pubcon founderRead More

Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren’t getting quickly sent to the junk folder. October 22, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard that content is king. While the saying mayRead More

Social media is the most important component of your digital marketing campaign. So, how are you nurturing it? October 22, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media is the most important component of your digital marketing campaign. According to the Pew Research Center,Read More

You need to deal with people as they are. October 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. People are not rational. You can have the most logical and compelling proposal but still fail to elicit any response. If you are working hard but seeing littleRead More

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base. October 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Nike sent shockwaves around the world in a matter of minutes with its 30th anniversary ad campaign.Read More

One of the great things about social media is connecting with other professionals and Angela Lipscomb and I have been connected on multiple networks for several years. I appreciate her relationship focus towards PR and influencer relations because so much of what is being done in the name of influencerRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Scott Monty brought his nuanced and precisely-paced neoclassical style of marketing to Pubcon Pro Las Vegas 2018, leading off with a Longfellow poem — a refreshing non-technical respite from the buzzwords otherwise pouring forth from most presenters at the tech-savvy conference, as he delivered a mainstage address about social media,Read More

What’s up with Google AMP? That’s what a room full of marketers were determined to find out on Thursday’s Pubcon Pro session with Google’s Developer Advocate, Ben Morss. In his session, Ben outlined the current state of Google AMP, why marketers should care, and how it can work along withRead More