Your goal should be to make your deals too good to resist. Is 50 percent off too high? Probably. But some companies have found it works. October 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Last year, online transactions on Cyber Monday reached a recordRead More

2019 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New ResearchFor the ninth year MarketingProfs and Content Marketing Institute have released a detailed B2B content marketing report, with plenty of relevant insight for digital marketers. MarketingProfs [youtube https://www.youtube.com/watch?v=DGgQSiqDy74&w=560&h=315] The 6th Annual B2B Marketing Data ReportA newly-released DunRead More

Did you know, only 5% of our brain’s decision making is conscious? Leaving 95% for decisions made on a nonconscious level. As marketers, charged with increasing the quality and quantity of conversions (i.e. decisions), how do we address the 95%? Roger Dooley, speaker and author of Brainfluence: 100 Ways toRead More

By analyzing not only the demographics but the psychographics of your target market and strengthening your ideal customer profile, you’ll make the budget you have more effective. October 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Last year, according to Statista, 47 percent of small businesses surveyedRead More

Purna Virji, senior manager of global engagement at Microsoft, has spoken at the Pubcon conference several times over the years, but the main stage presentation she gave yesterday in Las Vegas was her first time taking a deep look at the ever-evolving artificial intelligence landscape and how it can bolsterRead More

Founder Andrew Dudum knew that in order to build a company that would help men get honest about health, he’d need to do one thing: hire a lot of women. October 18, 2018 6 min read It’s been a big year for Hims. Since launching in November 2017, the men’sRead More

Evangelism isn’t something to be decided on down the road; it should actually be in the DNA of your founding team from the get-go. October 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever heard someone describe themselves as a “brand evangelist”? WhatRead More

There is no other industry in the world transitioning from illegal to legal and none that faces a denser web of regulations. October 18, 2018 5 min read Opinions expressed by Green Entrepreneur contributors are their own. People are always comparing the cannabis space to the dot-com boom, and forRead More

Research has shown: consumers don’t trust the companies they buy from. They don’t trust ads. And they definitely don’t trust marketers.  Trust in marketing is on a decline – between internal stakeholders and customers. In fact, according to a study by Fournaise Group, 80% of CEOs simply don’t trust marketersRead More

When it comes to any trade, the best practice is to learn from the best. So, who better to learn about content marketing from than Joe Pulizzi — the Founder of Content Marketing Institute — when it comes to turning your content into revenue? Joe’s keynote presentation at Pubcon ProRead More