Trade shows are a rare opportunity to gather with everybody you need to meet. September 5, 2018 4 min read Opinions expressed by Green Entrepreneur contributors are their own. Trade shows and conventions are a big part of the legal cannabis industry landscape. The best events offer great opportunities forRead More

When I started working in digital marketing in 1984, the first online ad I created was in 40-column ASCII text format on my Commodore 64 computer. It was a simple promotion for the 300-baud bulletin board system (BBS) I owned and operated. I created the text-only ad to post onRead More

It’s an age-old notion that marketing and sales teams don’t get along. Like rival football teams in a teen movie, the marketing team sees themselves as the heroes—creating forward-thinking ideas and campaigns that will open up a whole new world of potential clients and drive tremendous growth—while the sales teamRead More

While digital advertising has been a valuable and important content marketing tactic for some time, in the age of “content shock,” near-constant algorithm tweaks, and voice search—it’s taking on a more pivotal role in many content marketing strategies. In fact, Nielsen’s inaugural CMO Report 2018 found that 82% of marketersRead More

Don’t settle for clients who pay late, ask for discounts and deals, waste your time and don’t do the work. September 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When you start a business, the goal is to build consistent revenue. In the beginning, entrepreneursRead More

Authenticity: it’s treasured, but in short supply. TopRank Marketing CEO Lee Odden had it right when he wrote recently that trust in marketing is at risk. The statistics speak for themselves: Edelman’s 2018 Trust Barometer reflects a general lack of credibility for businesses, and one poll from HubSpot found “marketer”Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here’s why you should look at automation as a force-multipier for your marketing efforts. August 31, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Startups have an overabundance of information and toolsRead More

Facebook moves to rate users on trustworthiness: reportFacebook has started assigning users a reputation score. Will the new user trustworthiness rating system, which has been refined over the past year, see eventual digital marketing uses? Reuters [youtube https://www.youtube.com/watch?v=gcpsl5yq_NM&w=560&h=315] Machine learning reveals crazy advertising ideas that actually workArtificial intelligence aims toRead More

More legal customers means more insight into habits and trends. Don’t miss the data boat. August 30, 2018 3 min read Opinions expressed by Green Entrepreneur contributors are their own. The best marketers are adaptable problem solvers — and there is no shortage of problems to solve in a nascentRead More