8 Ways You’re Destroying Your Personal Brand Without Even Knowing It

Sure, you might fire off a tweet every now and again, but are you really helping or hurting your personal brand? July 10, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. From Amanda Bynes to Charlie Sheen, we’ve seen countless celebrities who have completely ruined theirRead More

3 Mistakes That Will Tank Your Marketing Strategy — And How to Fix Them

Brands are spreading themselves thin, diluting their efforts. Here’s how to avoid that mistake at your business. July 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. With so many platforms, channels, audiences and messages to consider, creating a successful marketing strategy can be overwhelming. InRead More

To Get Paid What You’re Worth, Stand Out in a Small Industry

Situate yourself as the “big fish” to see your leads grow. July 10, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Scott Oldford talks about how being the big fish in a small pond can help you get paid whatRead More

Executing a Follow-Up Campaign in 4 Steps

By putting this plan to work for you, you’ll close more sales and increase your small business’s profits. July 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from AmazonRead More

With Schultz Out, Starbucks Must Consider These 5 Elements of Its Brand Story

The coffee giant could fix its brand following Schultz’s exit by taking just five steps. July 10, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Starbucks has had a tumultuous 2018. First, in April, a barista in Philadelphia called the police on two African American menRead More

5 Branding Tips If You’re an Entrepreneur on a Budget

Ever hear of a brand style guide? That’s the very first thing you’ll need. July 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Think of branding as you would meeting someone on a blind date. You dress to make a specific impression. You communicate inRead More

Stop Watching My Videos and Go out and Make Your Own Content

To apply good lessons, you have to get out there and create. July 9, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In a world of interesting video content, it can be difficult to motivate yourself to step away and take action. For Entrepreneur Network partner GregRead More

The Power of Social Media Polls: The Drill-Down on 3 Platforms + 5 General Best Practices

Let’s take a trip down memory lane, all the way back to 2007. The world was a different place. Rihanna’s “Umbrella” (ella, ella) dominated the Billboard Charts. Scorsese’s masterpiece The Departed won Best Picture. Facebook was only a year removed from opening its membership to the general public, and TwitterRead More

Sales Enablement Tools Are the Keys to Making More Money

Technology has made it easier than ever to optimize the performance of your sales team to drive revenues faster. July 7, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Over the last several years, many technologies have been developed to help accelerate and automate the salesRead More

Weekend Favs July 7

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More