It’s probably not news to you that 91% of B2B brands use content marketing to attract, engage, nurture, and convert their audience. However, it might be surprising to learn that only 9% of those brands rate their content marketing as “sophisticated.” Sophisticated meaning that their content marketing is successful, scalesRead More

Stop mourning the death of cookies. There is other data you can use to connect with customers. April 18, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to the General Data Protection Regulation (GDPR) in Europe, we’ve been down this road before. BackRead More

You don’t need fancy credentials to prove you’re worth hiring. April 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Launching a new business can be a daunting task and entrepreneurs need to be creative with how they stand out in their market. Many entrepreneurs feelRead More

Where your message lives is just as important as the actual message itself. April 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations and needs can go far to bridgeRead More

In this era of ‘fake news,’ show customers who you really are: Stay true to yourself. Get personal. Expose your vulnerabilities. April 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The United States has a trust problem. While connectedness continues to grow — through socialRead More

Follow these steps to transform your public relations efforts into a viral sensation. April 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The biggest problem entrepreneurs have with PR is that they assume PR is the endgame. Whether it’s a feature on Entrepreneur.com, a TVRead More

Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it? It’s frustrating, not only because it’s inconvenient, but because it’s so easily avoidable. We live in theRead More

You can’t afford to not get reviews from every client you serve. April 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret reviews are the lifeblood of getting more business. Reviews and ratings have been instrumental to me and my career for years.Read More

Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within marketing today are greater than ever. To help make sense out of these challenges, I’ve listed 6 of the top obstacles toRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More