Google AdWords Releases New Keyword Planner ToolAn updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of theRead More

Before there was a data problem, Facebook’s algorithmic changes had a lot of people freaking out. Here’s what you should be doing. March 29, 2018 10 min read Opinions expressed by Entrepreneur contributors are their own. Remember before the Cambridge Analytica scandal when brands and publishers were worried about Facebook’sRead More

March 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. To succeed, a business-to-business (B2B) company needs a lot of sales leads. You will find it difficult to promote your business and services effectively if you’re lacking a solid list of prospects. Related: 5 Tips for Developing YourRead More

It’s time to stop prioritizing short-term metrics over a long-term success strategy. March 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur you’re told to understand your numbers. This is good advice, until you realize how many numbers there are to consider: financialRead More

Once you’re in the post-production phase, these tips can help you craft a video that looks like it’s straight out of a Hollywood production studio. March 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide toRead More

If you track nothing else, be sure to track these numbers to find out how effective your email campaigns are. March 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it nowRead More

Brands can and should evolve as the market changes. But be sure you are rebranding for the right reasons. March 28, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. To rebrand or not to rebrand, that is the question. With all apologies to Hamlet, brand strategistsRead More

The problem with vanity metrics is they don’t actually lead you to more sales. March 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Over the past decade, there has been a dramatic shift in how brands are able to effectively market to consumers. It’s hardRead More

Back to Podcast John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Tucker Max. He’s the co-founder at Book in a Box and a four-time New York Times bestselling author. We’re going to talk about booksRead More

Marketing Podcast with Tucker MaxPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Tucker Max. He is the co-founder of Book In A Box, a company that turns ideas into books, and four-time, New York Times Bestselling Author. He and I discuss writing books andRead More