For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or anyRead More

The 2017 B2B Buyers Survey Report from Demand Gen combines the insights of 283 executives and directors to show how the buyer’s journey has changed over recent years. One big finding? Buyers, from both the B2B and B2C categories, no longer wait for companies to introduce themselves: 75 percent of respondents said that theyRead More

It’s hard to recognize a massive shift in the flow of history when your day-to-day thoughts are dominated by the headaches of freeway traffic. But here’s something to think about the next time you’re waiting forever to get onto that exit ramp: We’re moving quickly into the world of visual searchRead More

With big data and powerful analytics, it’s easier than ever for companies to target and play to their shoppers. Using robust, open-source technology, brands can build highly personalized recommendations and boost their bottom lines along the way. But, personalization also helps brands connect with their client base (and vice versa)Read More

We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously, that should be at the core of everything youRead More

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are byRead More

When you picture this year’s holiday buying season, you probably envision mobs of shoppers edging their way through the aisles. Or maybe you visualize crowds in a freezing parking lot at three AM on Black Friday waiting for a retailer to open its doors. That’s only half the story. Actually,Read More

Your business is your baby. Whether you own the company or are a marketer tasked with growing the business, organic traffic from Google is crucial to drive more leads and sales to keep your sales funnel full. Hiring an SEO company can be one of the biggest marketing decisions forRead More

My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promotingRead More

Video content is in more demand than ever right now, with 43 percent of consumers wanting to see more videos from marketers. Statistics have also shown that focusing on video content has huge benefits for companies, with 52 percent of marketers claiming that video has the best ROI as comparedRead More