B2B Marketers Prioritizing Data and Technology to Succeed in 202386 percent of B2B marketers have said they will invest more in technology during 2023 that they did in 2022, with 36 percent planning major increases, while 46 percent noted that centralizing and unifying data were their top priorities for makingRead More

Imagina una construcción cilíndrica con una torre al centro. En cada piso hay habitaciones con enormes muros de cristal. Desde la torre es posible ver lo que sucede en cada uno de los pisos; en cada una de las habitaciones. Es una especie de observatorio maestro, un punto de controlRead More

Opinions expressed by Entrepreneur contributors are their own. While a recession seems imminent, the “R” word does not need to be something that induces layoffs, cutting back and operating with a scarcity mindset. In fact, the opportunity for growth is more important for businesses than ever before. As I workRead More

Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interview Robert Glazer. Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice AwardsRead More

Opinions expressed by Entrepreneur contributors are their own. Understanding the fundamentals of marketing psychology can help entrepreneurs create effective customer experiences and build customer loyalty. It can sound a bit complicated if you’re new to the term — and don’t get me wrong, it is — but in this article,Read More

Opinions expressed by Entrepreneur contributors are their own. The beginning of a new year is a great time to review business plans, reassess marketing strategies and finalize budgets. When it comes to marketing, there’s no shortage of ideas, trends and new tools. As a marketing leader with over 15 yearsRead More

Marketing Podcast with Matt Higgins In this episode of the Duct Tape Marketing Podcast, I interview Matt Higgins. Matt is a self-made entrepreneur who went from poverty to the top of five industries and now serves as a guest Shark on ABC’s hit series Shark Tank. He will soon starRead More

How is ChatGPT artificial intelligence (AI) chatbot technology poised to revolutionize B2B marketing in 2023, and what dangers do marketers and brands need to navigate in order to make the most of it? For a prototype that launched a mere two months ago, ChatGPT — which is short for generativeRead More

Opinions expressed by Entrepreneur contributors are their own. Marketing compliance is a term used to describe the actions and practices of a company in order to ensure that it is compliant with marketing regulations. These regulations can vary depending on the industry, geography and other factors. Generally speaking, marketing complianceRead More

Opinions expressed by Entrepreneur contributors are their own. Started Franchising: 1998 | Total Units: 1,873 | Cost to Open: $315.3K-$948.1K Courtesy of Wingstop Wingstop continues to spread its wings with an aggressive expansion of its marketing and its marketplace. The result is nearly 20 consecutive years of same-store sales growth,Read More