Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. If you are a social media user, you love memes. In the search and thirst for content, chances are you savor every bit of creative marketing and advertising that notable companies andRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Wrapping up on 2022 and looking ahead to 2023, it’s highly likely that you’ll now be assessing your marketing and public relations (PR) activities and crafting new plans and strategies basedRead More

How’s this for a plot twist? In 2020, romance book author Susan Meachen’s daughter announced on Facebook that her mom had committed suicide. Meachen was much admired in the indie romance book community, and the thoughts and prayers poured in. Meachen published ten romance novels. Her “final” book, Love ToRead More

Opinions expressed by Entrepreneur contributors are their own. In 2008, Kevin Kelly, the founding editor of Wired, proposed the 1,000 True Fans theory. Attract a thousand loyal fans to your Fintech startup or any other business – and you’ll make money. However, this might seem unrealistic for a Fintech startup.Read More

Opinions expressed by Entrepreneur contributors are their own. SWOT Analysis assesses and analyzes several aspects of your business to create an effective business plan and marketing strategy. The SWOT Analysis is a powerful tool for evaluating your marketing efforts to create a more robust and pervasive marketing campaign. SWOT isRead More

Marketing Podcast with Andrew Warden In this episode of the Duct Tape Marketing Podcast, I interview Andrew Warden. Andrew is the CMO of Semrush – an online visibility management SaaS platform that has been used by millions of marketers worldwide including this one. Key Takeaway: A crucial component of growthRead More

Opinions expressed by Entrepreneur contributors are their own. Over the past two decades, social media has become the number one way to grow any business or brand. Whether through acquisition, organic growth or a viral hit, it has become where we consume content and where companies can directly connect withRead More

Opinions expressed by Entrepreneur contributors are their own. in 2022, more than 75% of brands had a dedicated budget for influencer marketing, and 68% of companies surveyed said they planned to increase their influencer marketing spend going forward. Influencer marketing is on the rise, and it’s more likely than notRead More

The concept of jogging someone’s memory seems, on its surface, like an unscientific and inscrutable undertaking. Memories and mental associations pop up at random. Right? The smell of a bakery reminds you of grandma’s cinnamon rolls. The color of a street sign invokes your old high school colors and jovialRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. During the pandemic, people were locked up at homes and had plenty of free time. This proved to be a boon for social media platforms as consumption grew exponentially. TikTok was noRead More