Anyone working today can benefit from cultivating self-reliance. Entrepreneur and marketing expert John Jantsch hopes to help people develop the habit of self-reliance in his latest book, The Self-Reliant Entrepreneur, due out on October 22, 2019. In this episode of the Same Side Selling Podcast with Ian Altman, Jantsch sharesRead More

Here’s something you might already know about Intuit: The leading financial software company has been around for 35 years, buoyed by its primary software offerings, TurboTax and QuickBooks. Here’s something you might not know (at least it was news to me): While Intuit does market to consumers, B2B customers compriseRead More

October 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When marketing to larger companies, entrepreneurs know they need to stand out. While many of them execute engaging, belly-busting B2C campaigns, however, they rarely break the mold with their B2B marketing. Why not? Often, it’s becauseRead More

This week marks the launch of my latest book, The Self-Reliant Entrepreneur. Each day this week, I’ll be sharing an excerpt from the book. Please enjoy this selection from Henry David Thoreau’s Walden, along with my commentary relating it back to entrepreneurship, plus a challenge question for you to ponder. JJRead More

When was the last time you made a purchase without reading multiple reviews, asking your friends for recommendations or relying on an endorsement from someone that you know and trust? The likely response is: “I can’t even remember that far back.” While trusting the insights of others to inform ourRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors. October 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As the United States crawls slowly toward the end of theRead More

You may not be able to control what your customers say about you, but you can certainly influence it. October 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Every time someone from your company speaks with a customer, that customer receives an experience that fallsRead More

On Thursday morning at MarketingProfs B2B Forum, TopRank Marketing CEO Lee Odden asked a room full of marketers, “Who here has tried starting a diet or exercise program before?” Pretty much every hand in the room shot up. The percentage of those individuals who would rate their efforts as aRead More

Social media ad spend to surpass print for first timeAd spending in 2019 will for the first time see social media topping print, with global spending growth up 20 percent increasing to $84 billion, according to recently-released forecast data from Zenith. Marketing Land LinkedIn Launches Events to Facilitate Professional Meet-UpsLinkedInRead More