Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad thatRead More

Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT — and more — businesses and brandsRead More

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound A hook is the front-facing message that your would-be customers see prior to becoming customers. It’s the thing thatRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Keywords are the heart and soul of Google AdWords. Get the right keywords in place from the beginning andRead More

The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | IndieBound Perception is reality. How many times have you heard that saying? Probably enough to know that the way you’re perceived really does affectRead More

Marketing Podcast with Megan HannayPodcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a communityRead More

We are in the final stretch of 2017 which means 2018 will be here before we know it. And unfortunately, Q2 will be here in the blink of an eye. All too often we spend weeks or even months creating a content strategy, and quickly find that by the middleRead More

Email revolutionized the marketing industry. Now Messenger marketing has a chance to do the same.  What is Messenger marketing? It’s a combination of an email subscription list and Facebook Messenger, where your fans and followers can connect directly with your brand through the app and communicate in real time. InRead More

Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. The local map listing today is pure gold for mobileRead More

In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalizeRead More