2018 December 7 Outgrow Image

Facebook’s Testing New ‘Keyword Alerts’ for Groups
Facebook has begun testing a Groups feature allowing administrators to receive alerts for keywords, an especially welcome addition for those managing large Facebook Groups, and a new opportunity for digital marketers to monitor relevant subjects. Social Media Today

10 Things Cyber Week Reveals About U.S. Consumers
Mobile and click-to-collect online orders in the U.S. were up 40 percent from 2017, while 23 percent haven’t begun holiday shopping yet, two of the numerous recent revelations from the National Retail Federation. AdWeek

What Consumers Want From Brands: Transparency on Social Media
Social media transparency tops the list of what U.S. consumers want most from brands, according to recent Sprout Social survey data. Admitting mistakes and providing honest responses to customer inquiries led the list of methods customers feel demonstrate brand transparency.MarketingProfs

B2B Marketers Now Devote 28% Of Marketing Budgets To ABM, Study Shows
Account-based marketing is still seen as a relatively new practice among B2B marketers, according to new study data from the Information Technology Services Marketing Association (ITSMA), with 52 percent implementing ABM for less than a year. MediaPost

Five Charts: The State of Attribution
In this piece, eMarketer brings together data from a handful of studies and reports to showcase how marketers are attributing sales to marketing. One interesting statistic? Forty-four percent of respondents to a Dun & Bradstreet and AdWeek Branded survey say they plan to implement multi-channel attribution in the next year or two. eMarketer

Google Webmaster Central: Rich Results expands for Question & Answer pages
Google recently announced that it has added a richer type of results for question and answer sites, offering improved reach and a more direct route to relevant information and answers. Google Webmaster Central

2018 December 7 Statistics Image

How to Build Great Data Products
The Harvard Business Review takes a look at improving products that rely on data and machine learning, by using cross-functional collaboration, prioritization, and smart evaluation and iteration. Harvard Business Review

The Biggest Graphic Design Trends of 2019 [Infographic]
Mainstream futuristic influences, dynamic hand-drawn illustrations, and colorful minimalism are among the trends in graphic design expected to dominate in 2019, according to report data from Vennage. Social Media Today

Quora unveils new Promoted Answers ad unit
Answer site Quora has expanded its native advertising options with a new Promoted Answer unit, the service’s first foray into organic content promotion. Marketing Land

YouTube is rolling out its Instagram-like Stories feature to more creators
YouTube has opened up its Stories features to channels with fewer than the 10,000 previously required to qualify for the Instrgram-like YouTube Stories offering, the firm announced recently. The Verge

How to Create Kickass Interactive Content
The benefits of interactive content, including up to five times the number of pageviews as that of purely static content, are the subject of a new infographic from Outgrow. Outgrow

ON THE LIGHTER SIDE:

2018 December 7 Marketoonist Cartoon

A lighthearted look at the voice of the customer by Marketoonist Tom Fishburne — Marketoonist

Twitter brings @Twitter’s irreverent tone to Times Square’s billboards — The Drum

How to Speak Tech Jargon: A Hilarious Guide [Video and Flowchart] — MarketingProfs

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden and Lane R. Ellis — The Full Monty: The Human Fund — December 3, 2018 — Scott Monty
  • Lee Odden — 12 Expert Ideas to Improve Your Content Marketing for Better Leads — Content Marketing Institute
  • Lee Odden — Why I Brought a Magician to a Marketing Conference — Katie Martell
  • Lee Odden — The Week in Social #330 — Union Metrics
  • Lee Odden — November Highlights: MarketingProfs B2B Forum, YouTube, Email Marketing and More — Dennis Shiao

Have your own favorite influencer marketing or content marketing news items for the week?

Thank you for joining us, and we hope you’ll return again next week for a new collection of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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