My guest this week on the Duct Tape Marketing Podcast is Jay Baer. He is the founder of Convince & Convert, a digital strategy consulting firm and a New York Times best-selling author of six books.
Baer is also a highly sought-after emcee and keynote speaker, an entrepreneur and founder of five multi-million dollar businesses, and has served as an advisor to more than 700 companies and organizations, including Caterpillar, Nike, and The United Nations.
He is a go-to source for various national media outlets including NPR, USA Today, TIME, and Real Simple.
On today’s episode, we discuss his latest book with co-author Daniel Lemin, Talk Triggers, which provides brands with a guide on how to create an effective word-of-mouth strategy for their business.
Questions I ask Jay Baer:
- What is a talk trigger?
- What are the five types of talk triggers?
- How should a talk trigger relate to a company’s brand?
What you’ll learn if you give a listen:
- What elements are essential to creating an effective talk trigger.
- Why the best way to grow your business is to let your customers do it for you.
- How to use more traditional forms of marketing to remind people of your talk trigger.
Key takeaways from the episode and more about Jay Baer:
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