Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. One of the most effective methods of persuasion and convincing people is storytelling. Rather than reciting hard facts and statistics, a story that resonates with us humans is the strongest tool oneRead More

It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of participating in a teleseminar for the reputed author’s book tour.Read More

Opinions expressed by Entrepreneur contributors are their own. We’ve come a long way from the negative and misleading image of rewards programs only being for low-income consumers. I know millionaire investors who make sure they use their air miles and take advantage of the punch cards and point systems atRead More

Opinions expressed by Entrepreneur contributors are their own. At first glance, the idea of advertising as a living thing can seem strange or even nonsensical. But the history of advertising shows us that it is indeed a living, evolving entity. Advertisements in the 1800s were primarily published in newspapers, cityRead More

Opinions expressed by Entrepreneur contributors are their own. Unlocking the power of YouTube marketing can be a game-changer for small businesses looking to maximize their return on investment (ROI). This article explores the strategies and tactics that can help small businesses transition from mere views to valuable conversions on YouTube.Read More

Happy Independence Day! It’s the middle of summer, which means we’re all feeling a little ready for a break. That had me thinking about one of the most fun parts of summer: the blockbuster movie. And what better movie to talk about than this holiday’s namesake: Independence Day. Independence DayRead More

Opinions expressed by Entrepreneur contributors are their own. Boosting recognition in your local community is crucial for businesses, regardless of their size — after all, 46% of all searches on Google include local intent, according to one report. It not only helps build a loyal customer base but also presentsRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s digital landscape, your online reputation holds immense power. It can shape perceptions, influence decisions and impact your personal or business success. According to recent statistics, 88% of consumers place as much trust in online reviews as they do in personalRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Hace 42 años, el 12 de junio de 1981 para ser precisos, un inolvidable personaje apareció en la pantalla grande por primera vez. A Indiana Jones lo vimos entonces recorriendo la jungla peruana en busca de un ídolo dorado en la que es considerada, por muchos, la mejor secuencia inicialRead More