As the summer solstice nears, so to do new opportunities. As B2B marketers adjust to the changes that 2023 has brought, the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so swiftly that they can be difficult to fully appreciate. For moreRead More

Esto es un extracto de The Ultimate Guide to Instagram Business, 2nd Edition (La guía definitiva de Instagram para negocios, 2da edición) de Kim Walsh Phillips, disponible a la venta en inglés. Cuando se trata de crecer tus número de seguidores en Instagram, hay muchos consejos contradictorios por ahí. HeRead More

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has always been around in some capacity, with big brands and superstars forming partnerships. However, social media has lowered the barrier to entry for smaller businesses. No longer do you need the name recognition of a legacy company to getRead More

Opinions expressed by Entrepreneur contributors are their own. The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now. When it comes to growing your Instagram following, there is a lot of contradictory advice out there. I’ve tested whatRead More

What can B2B marketers learn from the top presentations that were on tap during Forrester’s recent B2B Summit North America 2023 event? Forrester’s B2B Summit North America conference — which took place in Austin, Texas as well as online — explored how B2B sales, marketing and product leaders can defyRead More

Opinions expressed by Entrepreneur contributors are their own. When you think of the word influencer, you imagine a creator with hundreds of thousands of followers across social media channels promoting a brand product. Some of the world’s biggest brands to rising startups partner with influencers every day because it’s aRead More

The journey of growing your small business can be an exciting one, but also full of challenges. To make the process smoother, here are my top 5 critical actions I believe every small business needs to take to grow strategically. These simple but effective steps can help you create aRead More

If you are like me, you’ve been lost in the land of true crime documentaries, way too many zombie shows, and, of course, reality television (shoutout to the Bravo fans out there!). In the endless binging of monotony, violence, and mindless content consumption, I have been craving some feel-good entertainment.Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

El copywriting o redacción publicitaria es otra herramienta de marketing para añadir a tu estrategia publicitaria. El texto escrito correctamente puede hacer o deshacer tu campaña de marketing. Sigue leyendo para descubrir todo lo que necesitas conocer sobre la redacción publicitaria y cómo mejorar tus habilidades de redacción para escribirRead More