How can small online communities help large B2B brands deliver big-time results? When marketers tap into the power of B2B influence, relatively little digital communities transform into hotbeds of brand storytelling, sharing, and new connections. Let’s take a look at the cyclical nature of online communities, and the changing waysRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. It seems like “brand voice” is the buzzword of 2023, but it’s more than just a trend. Nailing your brand voice is key so you can differentiate yourself and build your business in an authentic way. The problem is that understanding yourRead More

Opinions expressed by Entrepreneur contributors are their own. Persuasion in UI/UX design refers to the intentional use of design elements, techniques and psychological principles to influence and encourage users to take specific actions or make desired decisions. It involves crafting the user experience in a way that motivates and convincesRead More

Opinions expressed by Entrepreneur contributors are their own. Almost every superhero has a sidekick. It’s not that Batman isn’t capable of amazing feats on his own, it’s just that he can accomplish so much more with Robin at his side. Duo do-gooders, or even partners in crime, can be unstoppableRead More

Opinions expressed by Entrepreneur contributors are their own. While the COVID-19 pandemic made online presentations a lifeline for many businesses and individuals, virtual presentation design is far from a new fad. Virtual presentations have consistently gained relevance with the digital revolution due to their unique benefits. In fact, Statista projectedRead More

Opinions expressed by Entrepreneur contributors are their own. There are many ways to make money online. One popular method to is to turn your expertise and life experience into a book. This sounds easy on paper (literally), but writing a book is a marathon. If disciplined, you can quickly writeRead More

The B2B Stash: Most Firms Are Spending More On Marketing, Especially Social Media70 percent of B2B marketers have said that they plan to increase marketing budgets during 2023, with 19 percent planning on significant increases and 51 percent expecting a moderate increase, while social, media, content marketing, and email toppedRead More

Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast, I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups. Mary is also the co-creator of a new course with Reforge and hostsRead More

Es probable que hayas estado en una docena de reuniones de marketing que comenzaron con alguien diciendo: “Pensemos en nuestra competencia por un minuto”. Apuesto a que hubo algunas personalidades tipo A (¿tal vez tú?) que han hecho su tarea y descargado la lista completa de marcas que hacen algoRead More