Opinions expressed by Entrepreneur contributors are their own. With the world becoming more hyperconnected following the mainstream adoption of the online ecosystem, more brands are struggling than ever before to connect with their customers. Changing economic conditions, a shifting consumer perspective and evolving technology have driven a wedge between brandsRead More

What can B2B marketers find at the intersection of strategy and authenticity in 2023, when both elements are playing greater roles than ever? Luxy Thuraisingam, vice president of global SMB and partner marketing at Cisco, knows the importance of both strategy and authenticity in B2B marketing — and how togetherRead More

Want to learn how to harness the power of Instagram to skyrocket your business? Join us for an exclusive webinar featuring Kim Walsh Phillips, founder and CEO of Power professionals, a business coaching company and author of The Ultimate Guide to Instagram, 2nd Edition. Kim’s social media journey began withRead More

Opinions expressed by Entrepreneur contributors are their own. How many offers have you launched that didn’t get a single buyer? I’d wager that this scenario has played out in most (if not all) businesses. While there are many reasons this can happen, the most common reason I see as aRead More

Opinions expressed by Entrepreneur contributors are their own. The technological advances we’ve seen over the past few decades have transformed how businesses communicate and market to consumers. From the emergence of the internet to the rise of social media, the landscape has continuously evolved. Now, AI is driving another majorRead More

Opinions expressed by Entrepreneur contributors are their own. In the ever-evolving digital landscape, trends ebb and flow, but a few enduring ones manage to leave a lasting imprint. One such game-changer quietly revolutionizing customer interactions is conversational marketing. Despite sounding somewhat technical, the concept is simple — it aims toRead More

Opinions expressed by Entrepreneur contributors are their own. One of the most popular questions from a company hiring a PR agency is what journalist contacts they have and how deep their relationships are. While it’s understandable to think this is important, it’s not the right question to ask a PRRead More

Opinions expressed by Entrepreneur contributors are their own. As a retailer, you’re always looking for new and innovative ways to attract customers and increase sales. One method that has gained popularity in recent years is geofencing marketing. By using GPS technology to create virtual boundaries around your store, you canRead More

Opinions expressed by Entrepreneur contributors are their own. If you’re a marketer, advertiser or any other related position, pop-ups are one of the many tools at your disposal. They can be very effective at generating conversions and leads by prompting users to take action like signing up for a newsletterRead More

Please take it easy on me, fellow human. I wrote this entire blog post myself, without the assistance of AI. In the spirit of man vs. machine, I’ve organized my recap of the B2B Ignite USA conference in Chicago around 3 things that ChatGPT can’t — currently — do: ThinkRead More