Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast, I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform. He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employeeRead More

The one constant in marketing is change and in B2B marketing that truism is no different. B2B marketers in search of insights into dealing with change and elevating B2B marketing gathered in Chicago this week at the B2B Ignite USA conference. Sessions run the gamut of B2B marketing topics includingRead More

Opinions expressed by Entrepreneur contributors are their own. Right now, there’s a lot of business talk about how artificial intelligence is going to replace some functions, including sales. I believe that is both accurate and inaccurate. If you or your salesforce use scripts as a starting point for making sales,Read More

Opinions expressed by Entrepreneur contributors are their own. As your small business works through the first quarter, you may be looking at previous strategies and methods to see which were successful and which will be left in 2022. That’s how most businesses start the year off, right? However, this year,Read More

Opinions expressed by Entrepreneur contributors are their own. Today, going multilingual is an integral aspect of powerful email marketing, particularly for businesses operating in global markets. Yet, this is quite a challenging thing to do that requires time and effort. So, why make your email marketing multilingual? Indeed, why addRead More

Opinions expressed by Entrepreneur contributors are their own. With today’s challenging economy crushing marketing budgets, marketers are under unbelievable pressure to produce results with fewer resources and smaller teams. Good business requires good marketing, yet nearly half of CMOs said their companies plan to spend less on marketing in 2023Read More

It’s no secret that today’s B2B marketers are overloaded with information and need the best resources to help them navigate 2023’s higher expectations and fewer resources. We also know that many marketers are actively looking for more than basic how-to information — they want to be inspired, connected – andRead More

Opinions expressed by Entrepreneur contributors are their own. As anyone who works in marketing can attest to, our role requires that we wear many hats to do a little bit of everything to build our brand and generate revenue — manage websites, host webinars, develop lead-generation content, draft social mediaRead More

In the B2B world, influence isn’t determined by how you look in a bathing suit or how many exotic locales you can Instagram from. B2B influencers are subject matter experts, practitioners with a proven track record, and consultants with their finger on the pulse of a specific industry. It’s alsoRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. Pitching is a crowded field- and that’s why “get real to get funded” is the magic mantra for entrepreneurs seeking funding. Whether you’re a first-time entrepreneur just starting out, or aRead More