Opinions expressed by Entrepreneur contributors are their own. In today’s fast-paced world, the competition in business has become tougher than ever before. In such a scenario, the importance of press releases and news features cannot be underestimated. These tools are essential for businesses of all sizes to gain media coverage,Read More

Opinions expressed by Entrepreneur contributors are their own. You care about your online reputation, so you did what every diligent entrepreneur has done, including me: You created a personal website. But just like LinkedIn made business cards obsolete, a powerful feature from Google could soon do the same for ourRead More

Como dueño de una pequeña o mediana empresa, siempre estás buscando formas nuevas y creativas de llegar a tu público objetivo. Navegar entre tanta competencia puede ser un desafío, pero hay un arma secreta que puede ayudarte: el marketing multicanal. Este poderoso enfoque involucra a tus clientes a través deRead More

Opinions expressed by Entrepreneur contributors are their own. Navigating uncertain and dynamic economic conditions can challenge even the most seasoned marketing teams. When turbulent economic times hit, all parts of a business shift. Top marketing leaders recognize those moments and adjust their plans to meet the business’s strategic needs. ThroughoutRead More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For many US companies, up to 80% of revenue is driven by advertising.Read More

This article originally appeared on Business Insider. In my 18-year marketing career, I’ve written millions of words of marketing copy. I started my career by creating copy for early e-commerce brands on Myspace, then worked in not-for-profit fundraising, influencer marketing, and now real-estate coaching. I’m now a chief brand officerRead More

Opinions expressed by Entrepreneur contributors are their own. Our stories are the stuff that binds the human race together. As business leaders and entrepreneurs, understanding how to convey your experiences in a powerful way will impact your bottom line. Guaranteed. It is your job to understand your story. It isRead More

Opinions expressed by Entrepreneur contributors are their own. Since ChatGPT was released publicly at the end of November, everyone from college marketing majors to Google’s executive team has scrambled to learn ways to use the functionality. Our marketing team is no different. Mere months after ChatGPT’s initial splash, we’ve gotRead More

When it comes to franchise marketing, the best CMOs find ways to strike a balance between protecting, growing and enhancing the brand at the national and global levels while still allowing for customization at the local level. “It’s our responsibility as a franchisor to provide tools, resources and support forRead More

Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker30 percent of B2B salespeople have said that their sales teams generally deal with between two and four people, with seven percent interacting with just one person, while 14 percent pointed to intra-departmental buying committees of five or moreRead More