Opinions expressed by Entrepreneur contributors are their own. The buying process has transformed significantly in recent years, with consumers interacting directly with brands right from their living room sofas. Social media is a huge part of that interaction — as people scroll through their social feeds and stumble upon brandsRead More

I always enjoy those dystopian movies about remnants of humanity persisting in a bleak future where some natural disaster or other catastrophe has dramatically altered the state of the planet. Particularly, I like when we as viewers are dropped into these worlds, and able to see how their inhabitants haveRead More

Opinions expressed by Entrepreneur contributors are their own. Podcasts are becoming more and more popular, but not everyone knows what they are. This article will explain the basics of podcasts and how they can be used to grow your business and your brand. A podcast is an episodic series ofRead More

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that the world has changed a lot since the outbreak of Covid-19. And as society continues to adapt to the new normal, so must businesses. This is particularly true for marketing departments, who have to find new ways toRead More

Opinions expressed by Entrepreneur contributors are their own. Netflix is the industry standard when it comes to personalization and capturing an audience’s attention. For years, it has captivated viewers and kept them glued to their devices, delivering hour after hour of content by collecting large amounts of user data andRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to selling. Although an understandably standard action, it can wasteRead More

Opinions expressed by Entrepreneur contributors are their own. With so many brands selling on Amazon, standing out and maximizing your Amazon potential can sometimes be a challenge. That’s not only because millions of Amazon sellers are constantly vying for the same space, but also due to the many potential pitfallsRead More

B2B & B2C Instagram Marketing Trends of 2022 [Data from 500 Marketers]More than twice as many B2B marketers than B2C have said that influencer marketing will be their top strategy in 2022, with 70 percent of B2B marketers having said that partnering with influencers offered a high return on investmentRead More

Opinions expressed by Entrepreneur contributors are their own. Are you starting, building, pivoting or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started? Think strategically and spend intelligently through brand strategy, truly understanding your marketRead More