Local Marketing Strategies For Your Small Business

Marketing Podcast with Laura Nelson In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, followingRead More

Is It Always PR’s Job to Make the Phone Ring?

Opinions expressed by Entrepreneur contributors are their own. Over the last several years, we’ve noticed a trend in client objectives moving away from building a brand towards driving sales, increasing contributions or gaining clicks. It’s more about instant gratification than building a base for longer-term, positive growth. This is oftenRead More

Why Marketing Agencies Should Use Blockchain Technology

Opinions expressed by Entrepreneur contributors are their own. Blockchain is a form of disruptive technology that did not enter the market quietly — it threw open the doors and made its presence known. But while blockchain has been busy shaking up the financial sector with cryptocurrency, that’s not all this newRead More

The advertising agency Ogilvy will stop working with influencers who retouch their photos in England

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. All that glitters is not gold and in the world of social media, not everything is what it seems. Perfect settings, sunsets that seemRead More

Dominating The News Feed With Ads For Less Than $10 Per Day

About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here!Read More

Rolling Out The Red Carpet For Your Employees

Marketing Podcast with Donna Cutting In this episode of the Duct Tape Marketing Podcast, I interview Donna Cutting. Donna is the Founder and CEO of Red-Carpet Learning Worldwide and works with mission-driven leaders to help them create cultures of happy, engaged people who deliver exceptional customer service. She’s the authorRead More

How to Tackle the 5 Challenges Every Expanding Business Faces

Opinions expressed by Entrepreneur contributors are their own. Business reality has its own rules, and one of them is that if a company does not grow and develop, it dies. So, after launching a successful enterprise in one country, entrepreneurs should think about the next logical step: expanding it acrossRead More

Elevate B2B: 10+ Mentoring & Volunteering Opportunities For B2B Marketers

What can B2B marketers do during this National Volunteer Month to help inspire and elevate the industry and the world around us? April is National Volunteer Month, making it a great time to look at what some of the biggest brands in the world are doing when it comes toRead More

5 Steps to Creating Successful Marketing Campaigns

Opinions expressed by Entrepreneur contributors are their own. No one wants to be sold to, yet each of us can name commercials we love. Why? Because there’s a difference between marketing campaigns that annoy us and those that draw us in. What it comes down to is telling the rightRead More

Your Reputation Matters in Email Marketing. Here’s How to Protect It.

Opinions expressed by Entrepreneur contributors are their own. Email sender reputation can make or break your email campaign. With a good reputation, you’ll see higher deliverability rates and more recipient engagement – and you’ll likely never have to worry about being blacklisted. Conversely, if your reputation suffers significant blows, it couldRead More