5 Things CMOs Need To Know About Modern PR

Opinions expressed by Entrepreneur contributors are their own. Like a lot of other industries, the PR industry has also adapted to the digital landscape. With many media publications having a strong presence online and with podcasts and video platforms becoming more and more dominant, PR has moved from the traditionalRead More

5 Non-Negotiables You Can’t Ignore if You Want to be Successful as an Ecommerce Entrepreneur

Opinions expressed by Entrepreneur contributors are their own. With everyone, their neighbor and their neighbor’s dog throwing up a Shopify store lately you might be surprised at how few actually turn into real, profitable businesses. There are a multitude of reasons why. Far too many to list out here. ButRead More

B2B Marketing News: B2B Content Consumption Report, Twitter Adds Editing, CMOs Expanding Budgets, & Brands’ Mobile Ghosting

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand ReportWhen it comes to the top formats in B2B content consumption, eBooks, guides, cheat sheets, and white papers lead the way, with 40 percent of content being accessed by corporate-level executives — two of several statistics of interestRead More

Coca-Cola Zero Byte a soft drink that honors the pixel and the metaverse

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. Coca-Cola is ready to refresh gamers! The most famous soft drink in the world has just presented a limited edition of its drink calledRead More

The Surprising Secret to Getting More Eyes On Your Ads

Opinions expressed by Entrepreneur contributors are their own. If you’re a small business owner and you’re spending money on advertising, you know all too well how important it is to get the most eyes for your dollars. That’s because whether you’re advertising online or even still in print media, youRead More

7 Ways Small Businesses Can Use SEO to Boost Customer Service and Growth

Opinions expressed by Entrepreneur contributors are their own. The user experience a website provides is a crucial ranking factor for search engines like Google’s, which is why there’s such a close association between search engine optimization (SEO) and customer service. In today’s corporate world, the right SEO marketing strategies canRead More

Optimizing Your Agency For Profitability

Marketing Podcast with Marcel Petitpas In this episode of the Duct Tape Marketing Podcast, I interview Marcel Petitpas. Marcel is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems. Marcel is also the fractional COORead More

Creating A Review Response Strategy

Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp’s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. Unsplash Whether you have a brick-and-mortar business or you go onsite to serve customers, people look at your online presence when they’re deciding if they want toRead More

Twitter user asks his followers for their opinion on his favorite Spider-Man isotype and,besides going viral, he teaches us a great lesson

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. It’s not a secret: Spider-Man arouses passions. Archive Photos | Stringer | Getty Images The iconic Marvel Comics character, created by Stan Lee inRead More

How to Price Your Services as a Virtual Assistant or Social Media Manager

Opinions expressed by Entrepreneur contributors are their own. That startup life, right? The one where you’re barely making ends meet.  In crippling debt.  Worrying why you left the security of your full-time job.  But *record scratch* Why is this our view of entrepreneurship?  Why do we constantly have to beRead More