February 8, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. For the last 50 years, disruption has been a hallmark theme in marketing and advertising. Ever since AVIS introduced the instant-classic “We Try Harder” campaign, brands and agencies alike have thirsted for an insightful tagline, game-changingRead More

Influencer Marketing is a fast growing discipline for B2B marketers and while many brands view it as a stand alone tactic, mature marketers realize that influence can play a role across the customer lifecycle in virtually any business communication, content type or publishing channel. There’s plenty of evidence to showRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

February 5, 2021 7 min read Opinions expressed by Entrepreneur contributors are their own. Mainstream media has continued to shrink — in fact, this recent Pew Research report shows newsroom employment in the United States declined by 23% between 2008 and 2019. The smaller size of newsrooms, paired with theRead More

Let’s take a glimpse at how the fast-food giant has maintained its globally iconic position. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 5, 2021 4 min read Opinions expressed by Entrepreneur contributors are theirRead More

Most CMOs expect role to change as a result of Covid-19, finds LinkedInNearly 75 percent of chief marketing officers believe their role as CMO will change due to the pandemic, to include more branding and greater internal communications, according to recently-released survey data of interest to digital marketers. The DrumRead More

February 5, 2021 6 min read This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own. The pandemic changes the way consumers behave in all aspects of their lives. As they took refuge inRead More

Getting someone to download your app is just the start. Now you need great marketing. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. February 4, 2021 3 min read A user downloads your app. Success! Except…Read More

February 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. In 2021, videos will rule the online space more than ever. From brand videos to live videos and general video content, videos have received the greatest possible boost from 2020. The stats are staggering.  According toRead More

February 4, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. The foundation for Influence on social media is followership. This tussle for followership has all but crippled the influencer marketing industry before it has fully taken off. Everyone has probably encountered some smart con on socialRead More