Opinions expressed by Entrepreneur contributors are their own. As any startup founder or entrepreneur will tell you, managing your company’s press and public relations can be a daunting task. The decision of whether to handle it in-house, consult with a freelance expert or bring in a PR agency is aRead More

Opinions expressed by Entrepreneur contributors are their own. Websites use link-building to improve online visibility and get noticed among the fierce competition. But here’s the catch: Not all backlinks are good news. On the contrary, some can be downright bad for your online reputation in the eyes of Google. AcquiringRead More

Opinions expressed by Entrepreneur contributors are their own. In life, you can either be a waiter or a creator. Waiters wait for others to bring them opportunities, prefer not to make decisions, and stick to what they know. They’re afraid to take risks and stay in their comfort zones. OnRead More

The Chinese e-commerce platform Temu, which launched in the U.S. in September 2022, appears to have some staying power — and not just with digital native Gen Z and Millennial shoppers. In its inaugural year of U.S. operations, Generation X and Baby Boomers were Temu’s biggest splurgers — and theyRead More

Algorithms. Always-on strategies. Artificial intelligence. The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still only at the top of the alphabet. For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. WhileRead More

Opinions expressed by Entrepreneur contributors are their own. Modern-day websites represent the culmination of years of technological advancement and scientific research, forming incredible symphonies of code and servers that define the internet. However, these digital platforms are also highly expressive art forms. Similar to music or theater, the rules governingRead More

Aunque la mayoría de los empresarios comprenden la importancia de la optimización para motores de búsqueda (SEO), el mundo en línea está lleno de consejos desactualizados. Las consecuencias de seguir malas estrategias de SEO son graves: una presencia en línea estancada, alcance limitado y oportunidades de crecimiento desaprovechadas. Afortunadamente, noRead More

The Duct Tape Marketing Podcast with Bonnie Wan In this episode of the Duct Tape Marketing Podcast, I interviewed Bonnie Wan, the Head of Brand Strategy at the renowned ad agency Goodby and Silverstein. With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed inRead More

Opinions expressed by Entrepreneur contributors are their own. I’ve always believed that search engine optimization (SEO) is as much about looking forward as it is about looking back. What do I mean? Many people think that SEO is about creating and optimizing new content. However, it’s equally about going backRead More

Opinions expressed by Entrepreneur contributors are their own. In an age where digital platforms reign supreme, mastering the art of short-form content has become crucial for app developers seeking significant growth. At Trendify, our extensive experience, coupled with insights from our in-depth courses, has revealed a multitude of strategies thatRead More