Opinions expressed by Entrepreneur contributors are their own. In the early 2000s, Starbucks made writing customers’ names on cups a standard. Every time you ordered a drink, the barista would make sure your first name was written right on your grande mocha latte. However, no one would have guessed thatRead More

Opinions expressed by Entrepreneur contributors are their own. In the digital era, an entrepreneur’s playground is no longer limited to the brick-and-mortar storefront. It extends into the vast, hyperconnected, always-on world of the internet. Here, a positive brand reputation is not just a nice-to-have; it’s a must. Let’s delve intoRead More

I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But let me be upfront: I approach the concept of “trends” with a healthy dose of skepticism. Why? Because often, by the time something is labeled a trend, it’s either already happening or it’s justRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. In our hyper-connected world, the incessant buzz of digital communication can be deafening. Brands striving to be heard in this cacophony often resort to amplifying their message, but they then riskRead More

The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Phil Gerbyshak, a small business expert, author, and keynote speaker with over two decades of experience in sales and marketing. Phil shares valuable insights from his latest book; The Zero-Dollar Consultancy:Read More

Opinions expressed by Entrepreneur contributors are their own. The onset of a new year brings a fresh perspective, encouraging leaders to evaluate and enhance how they communicate and connect with their audiences. Brands and their leaders are presented with the opportunity to redefine and strengthen their public relations (PR) andRead More

Opinions expressed by Entrepreneur contributors are their own. Every company tries to stand out from the competition. We tout our differentiators and push them across all of our presentations and marketing messages. Yet, more often than not, these differentiators are simply not different. For instance, take this example from aRead More

Opinions expressed by Entrepreneur contributors are their own. Businesses operate in crowded landscapes, both physical and digital. It goes without saying that it is a fight for survival for small to midsize organizations. In this struggle, entrepreneurs are always on the hunt for all possible ways they and their teamsRead More

Opinions expressed by Entrepreneur contributors are their own. Small businesses face unique challenges when it comes to their marketing operations. For one, very few have dedicated personnel to manage marketing campaigns (there may be few team members wearing many hats). They might also have limited financial resources, making it difficultRead More

Opinions expressed by Entrepreneur contributors are their own. I bet “better brand recognition” is already on your list of New Year resolutions. That’s if you are a crazy-driven entrepreneur with workaholism tendencies and a mission bigger than yourself, like me. And if you are of that kind, you already knowRead More