3 Organic Instagram Marketing Strategies That Will Help You Thrive During the Pandemic

November 26, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. 2020 has been a year full of surprises, with the biggest surprise casting a brighter spotlight on social media. That surprise — a pandemic that turned the year and the world upside down — has created newfoundRead More

10 Marketing Skills You Can Start Learning Now For Less Than $20, Black Friday Sale

November 26, 2020 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The coronavirus pandemic has waged war onRead More

Gratitude In Uncertain Times: What the TopRank Marketing Team is Most Thankful For

Have our views on thankfulness changed in the turmoil and uncertainty of 2020? As the U.S. celebrates Thanksgiving Day, the pandemic continues to have a profound global impact, making this start to the holiday season one unique in modern history. This doesn’t mean that we have less to be thankfulRead More

Attention Brands: Kindness Sells

Consumers show increased loyalty to brands that are actively engaged in doing good for the world. November 25, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As customer needs and habits change, brands have the added responsibility to be able to mirror their customer’s personality toRead More

Three Branding Assumptions to Avoid

November 25, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise that branding is important because it conveys to customers what they can expect from the company. They push entrepreneurial companiesRead More

3 Vital Marketing Strategies Businesses Should Adopt Post-Covid

November 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Every time the world experiences an unprecedented shake-up, things evolve quickly, and a lot is expected of us all. In the middle of 2019, Covid was still unforeseen. But it has since become a defining feature of the world and businessRead More

How to Pass on a Family Business Successfully

Marketing Podcast with Jonathan Goldhill  In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Goldhill, adviser, coach, consultant, trainer, facilitator, and business therapist with 30 years of experience in his craft.  He has been guiding closely-held and family-owned businesses since 1987. Jonathan Goldhill is the author ofRead More

The First TikToker to Reach 100 Million Followers Is Just 16 Years Old

Charli d’Amelio became popular for her dance videos, but in recent weeks she lost a million followers for taunting a chef. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 24, 2020 1 min read ThisRead More

How to Implement Pay-Per-Click the Right Way

November 23, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. The pandemic is resulting in underlying structural changes to the U.S. economy. That obviously includes a tectonic shift towards ecommerce. In August, ecommerce spending grew 42 percent year-over-year to $63 billion (according to Adobe Analytics) asRead More

Strange Bedfellows? What Tech PR and Sci-Fi Have in Common

November 23, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. If you are a science fiction enthusiast like me, you’re well aware of big upcoming events like the theatrical release of the movie Dune, slated for October of next year. I’m excited about seeing this new version,Read More