How does authentic content help drive better customer experience? And how does influence help optimize B2B content marketing performance? Both of these are important questions for today’s B2B marketers heading into the uncertainty of 2021, where we face falling organic social reach and declining brand trust. To help guide theRead More

Instead of using email to find prospects, social media messaging can reap more benefits if you follow these steps. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 18, 2020 5 min read Opinions expressed byRead More

It’s a gaming PC. It’s a projector. It’s a giant six-pack holder! Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 17, 2020 3 min read This story originally appeared on PCMag If you thought theRead More

Marketing Podcast with David Jay In this episode of the Duct Tape Marketing Podcast, I interview David Jay, who is the founder and CEO behind Warm Welcome, which helps businesses upgrade from boring text to personal video so they can build meaningful relationships that drive real revenue. Questions I askRead More

Scrow: A conjunction of “scale” and “grow”, which is a word I made up to talk about the value of technology when it comes to ramping up the impact of B2B influencer marketing during the latest Inside Influence show about what’s working and what’s not inside the world of B2BRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

November 13, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Thought leadership garners a lot of attention among entrepreneurs and those aiming to pick up more traction in their marketing to increase brand recognition. So does content marketing, which is often touted for its ability toRead More

November 13, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In-person events have traditionally been sales teams’ bread and butter — the perfect opportunity to shake hands and close deals. But the current health crisis has turned that model on its head. Many companies have hadRead More

How Can You Improve Your B2B Virtual Event’s ROI?47.6 percent of B2B professionals see post-virtual-event audience engagement as having the top return-on-investment (ROI) potential, followed by some 36 percent who said that making the virtual format more dynamic and interactive was a priority, according to recently-released survey data. MarketingCharts AdweekRead More

November 13, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Covid has been the ultimate disrupter to the global economy. Fortune 500 companies and small start-ups alike have felt the blow, but it’s the small businesses that have suffered the most. Small businesses are the backbone of the U.S.Read More