How to create a high performance content strategy for startups
Content Marketing is relevant, as it is a method that directs traffic to your site by creating content for your potential customers and, in this way, establishing a relationship with them so that at some point they feel ready to buy from you. Free Book Preview Ultimate Guide to FacebookRead More
3 Ways to Win Consumer Confidence with Market Research
November 12, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Back in the 1840s, journalist and social researcher Henry Mayhew began work on a series of stories for London’s Morning Chronicle newspaper that he hoped would shine a light on the plight of the poor. OverRead More
6 Ways to Strengthen Your Video Marketing Strategy
November 12, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Video marketing is the leading form of marketing today, and it’s like if you’re not making videos, you’d be left in the dust. Brands are catching up and are now using videos as their main formRead More
How to Maximize Your Email Results This Holiday Season
November 12, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. If there’s one channel you’re smart to focus on this holiday season, it’s email. Its efficiency is undeniable: email offers a potential return on investment (ROI) of $42 for every $1 spent. Sounds promising, but theRead More
Follow This Entrepreneur’s 3-Step Approach to Cultivating a Killer Brand
November 12, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Branding is the most commonly used phrase in business circles, but is also often the least understood. For Jonathan Jadali, CEO of Ascend Agency, a PR form that works with top Fortune 500 companies, a brand is not aRead More
Now or Never: Why Manufacturers are Moving Dollars to Digital Engagement
It’s time to put your money where your customers are. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 12, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. A tumultuous first halfRead More
5 Questions to Ask When Creating Your Ideal Customer Profile
Is your company having a hard time finding the exact type of customer you want to market to? If so, there might be something wrong with your ideal customer profile. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to yourRead More
How to Win as an Online Business During the 2020 Holiday Season
Eight ways to optimize business exposure and improve conversion rates during November and December. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 11, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own.Read More
7 Keys To Successful B2B Influencer Marketing #MPB2B
MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “New Research: How to be Successful With Influencer Marketing.” Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain aRead More
The ASAP Formula: How Entrepreneurs Can Tap Into Free PR And Marketing
Who you associate yourself and your brand with makes a huge impact on business. Free Book Preview Ultimate Guide to Facebook Advertising Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage. November 11, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own.Read More