Got a great new business idea but struggling to nail down your branding and mission?  Join us for our live webinar with Paul Charney, CEO of Oakland based creative agency Funworks as he discusses the best ways to approach branding, sell customers your dream, and integrate feedback into the brandingRead More

August 11, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ultimate Guide to Social Media Marketing by Eric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson and Mike Allton, available August 25 via Entrepreneur Press. Pre-order now from Amazon | Barnes & Noble | Apple Books. Social mediaRead More

August 11, 2020 13 min read Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all marketing strategy for businesses. Your product and target customers aren’t the same as everyone else’s, so why would you promote them in the same way? Marketing allows your business to build andRead More

Create marketing campaigns, social media ads, and much more. Free Book Preview Ultimate Guide to Social Media Marketing This book takes readers through a 360-degree perspective of social media marketing in businesses. August 11, 2020 2 min read Disclosure: Our goal is to feature products and services that we thinkRead More

I’m so glad that I went to B2BMX this past February. For one thing, we did some amazing interviews with some very smart marketers. The very idea of these interviews seems weird now — we were just sitting! Three feet apart! With no masks! At a giant marketing conference atRead More

The experience customers have through marketing content can be one of the most important differentiators for brands today. And yet 58% of B2B buyers don’t not believe claims made by the vendors they most recently bought from (TrustRadius). It’s hard to create a great experience if customers don’t trust brandRead More

Plus, YouTube, Reddit, Mailchimp, and Amazon, too. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 9, 2020 2 min read Disclosure: Our goal is to feature products and services that we thinkRead More

I believe that email is with us for a while longer. Despite the attempts of well-meaning app makers and social networks, email is not dead. In fact, I get a ton of email from those same social networks that were going to kill email off. photo credit: tompagenet via photopinRead More

Learn the marketing strategies to not just survive, but thrive even in this environment. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. August 7, 2020 2 min read Opinions expressed by Entrepreneur contributorsRead More

If you want customers to purchase your product right away, then you better have the write stuff. August 7, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Sales copywriting is probably not new to those in business , but can we really say we’re using it toRead More