Marketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I interview Seth Godin, author, entrepreneur, and most of all a teacher. Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has writtenRead More

“WILSON!” “Wilson, I’m sorry!” via GIPHY Work, lately, feels a little like being a castaway. Isolating yourself. Dreaming of the past. Trusting in technology — however advanced or primitive — to get us through. And work could stay this way for a while. The COVID-19 pandemic has brought an unprecedentedRead More

May 13, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Everyone “knows” that sponsoring podcasts is, quite often, one of the most effective and easiest ways to launch a modern startup and set it on a fast-growth trajectory. Although podcast audience numbers are down slightly duringRead More

Marketing Podcast with Liam Austin In this episode of the Duct Tape Marketing Podcast, I interview Liam Austin a virtual event strategist, having launched over 15 virtual summits and online business networking events, hosting over 400 speakers whilst educating 100,000+ business owners through his programs. As the co-founder of EntrepreneursRead More

Always-on influence is especially vital today as brands look to combat increasing mistrust and apathy. Why have top B2B firms including our clients LinkedIn, Adobe and Dell Outlet chosen always-on influencer marketing programs, and what results are they achieving using continuing influence programs? We answer these questions and more withRead More

Back in the 80s, there was a brand that became a cultural hit called Members Only. Yes, I had a Members Only jacket, there, I admit it. The tagline for the companies’ line of apparel was, “When you put it on, something happens.” (First off, if you’re too young toRead More

Marketing Podcast with Emily Heyward In this episode of the Duct Tape Marketing Podcast, I interview Emily Heyward, the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their startups andRead More

I wrote a special song just for you: Happy birthday to you Happy birthday to you Happy birthday, dear reader of the TopRank blog, Happy birthday to you Are you emotionally moved or impressed by my effort? Probably not. Even if I used a little tech wizardry to insert yourRead More

May 11, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in. Still,Read More

As business customers with questions are ignoring tone deaf brand marketing (and tiring of Pandemic messaging too) they are increasingly in search of information more than ever. Trust Radius reports that some B2B tech categories are seeing anywhere from 194% to 613% increases in search driven traffic. Search engines areRead More