April 9, 2020 3 min read If you’re an entrepreneur who gets clients through cold pitches, you might wonder: Is it still OK to pitch at a time like this? The answer: Yes, but you need to think differently about your offering and your approach. To dig into the details,Read More

Marketing Podcast with Ben Shapiro On today’s episode of the Duct Tape Marketing Podcast, I sit down with modern Renaissance entrepreneur Ben Shapiro. Shapiro got his start at eBay, where he served as their manager of business development and SEO. He then went on to found his own business andRead More

This just in: B2B doesn’t have to be boring! People who are on B2B buying committees like to be entertained just as much as everyone else. They use the same social media sites as B2C consumers do, too.  Sorry to drop so many knowledge bombs in one paragraph. Take aRead More

April 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble  Webinars have long been an effective content marketing tactic. Your prospects can hear you talk and see yourRead More

Marketing Podcast with Mike Michalowicz On this episode of the Duct Tape Marketing Podcast, I sit down with entrepreneur, author, and speaker Mike Michalowicz. Michalowicz founded and sold two multi-million dollar businesses before his 35th birthday. As an entrepreneur himself, he’s passionate about supporting others on their entrepreneurial journey. He’sRead More

You’ve got to stay focused on a single market until you prove loyalty and expertise. April 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Digital marketing agencies are some of the top businesses in the entrepreneurship sphere. It’s estimated that the digital marketing software industry will growRead More

Email Skript is like having a full-time email marketer for a fraction of the price. April 8, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of theRead More

How does search engine optimization (SEO) shine during a pandemic, and how can B2B marketers make sure they’re doing all they can with the platforms and tools at their disposal? For decades SEO platforms have been an integral part of the marketing and research efforts of growing numbers of majorRead More

I had big plans to hit the road to promote my new novel. And then the world completely changed. April 7, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. My second novel, Raphael, Painter in Rome, comes out on April 7, 2020, and yes, I’ve had toRead More

Marketing Podcast with Michael Bungay Stanier Today’s guest on the Duct Tape Marketing Podcast is Michael Bungay Stanier, author, speaker, and founder of Box of Crayons. Bungay Stanier’s book The Coaching Habit is the best-selling coaching book of this century—having sold over 700,000 copies—and has pushed the concept of coachingRead More