Opinions expressed by Entrepreneur contributors are their own. In this hyper-connected world, we’re struggling to capture the attention of those we hope will buy from us and eventually become loyal customers. The deluge of social media platforms and AI tools has created an overwhelming tidal wave, drowning us in aRead More

You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. The 43rd edition of the annual Dubai-based tech event, GITEX Global, which will take place from October 16-20, 2023 at the Dubai World Trade Centre (DWTC), is set to have more than 6,000 exhibitors, with the gathering also expectedRead More

Opinions expressed by Entrepreneur contributors are their own. Diversity, Equity and Inclusion (DEI) have moved beyond trendy terms to become vital pillars of modern-day business models and marketing strategies that can truly move the needle. Many companies have recognized its importance, with 80% of United States employers having DEI strategiesRead More

Opinions expressed by Entrepreneur contributors are their own. Should you rebrand? On average, 74% of the S&P companies rebrand within the first seven years. Rebranding is a significant endeavor that can evoke a mix of emotions for companies. It involves many variables and can be both exciting and scary. ThereRead More

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Thirteen years! Just think about how much has changed in that time – not just in marketing, but in the world at large. Keeping pace and makingRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favoriteRead More

Opinions expressed by Entrepreneur contributors are their own. People are increasingly leaving their previous places of belonging. The past decade has witnessed seismic shifts in society, driven by the proliferation of smartphones, the ubiquity of social media and the rise of remote work. These changes have reshaped the way weRead More

B2B Content Promotion in 2023: Channel and Format Trends [Report]97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs,Read More

Opinions expressed by Entrepreneur contributors are their own. In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI can’t replicate the genuine human touch, it’s emerging as a powerful tool to forge authentic connections with consumers. In theRead More

Opinions expressed by Entrepreneur contributors are their own. Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent ways toRead More