Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital landscape is simply too fast-changing to keep the business asRead More

It’s no secret that striking visuals are interpreted faster and more memorable than text alone. According to 3M’s research, our brains “process visuals 60,000 times faster than text.” So, how can modern marketers best capitalize on the power of visuals in a crowded and noisy online space? No, you don’tRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The marketing landscape is more diverse than ever before, with marketing strategies spanning multiple channels. To stay relevant, you must conduct marketing audits from time to time. With so many tasks to execute, you might be walking a fine line and making a few (or several) blunders. At Betaout, we’ve learned thatRead More

As a kid who grew up in the ’80s — sporting my Jams and Swatch watch as I navigated the neighborhood on my BMX Mongoose — I fell for Stranger Things within the first few minutes of episode one. The phenomenon that is now Stranger Things couldn’t be better timed for us marketers. WithRead More

As more products and companies go digital we’ve seen support quality diverge: either customers can rely on good service in a timely manner, or they are left out in the cold. In the world of apps, it seems the latter situation is increasingly common. Unfortunately, we’re seeing more of aRead More

Infographic: What Marketers Really Think About Artificial IntelligenceA new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek [youtube https://www.youtube.com/watch?v=4dsbHR138bw] Can Autonomous Stores Catch On?Brick-and-mortar stores are testing out an automationRead More

Crowdfunding is a great way to earn money for a project, product or personal business venture. Since getting its start, crowdfunding has helped entrepreneurs all over the world get the financial support they need. In 2015 alone, crowdfunding raised $34.4 billion – more than twice as much as was raisedRead More

This story originally appeared on Buffer At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companiesRead More

This story originally appeared on PCMag Netflix has a booth here at CES, but it’s easy to miss. The setup is not showcasing Stranger Things or HDR, but … human immortality? Stop by and you’ll find two lab-grown bodies inside glass pods, asleep and held in icy stasis. The signageRead More