You may get a lot of impressions through digital platforms such as Google, Facebook and the like, but research now proves what we already knew: Consumers simply don’t trust advertising. Trinity Mirror and Ipsos recently conducted a study that showed 69 percent of consumers distrust advertising. And that number is going upRead More

It’s the time of year when everyone who does content work for a startup or tech company here in the Bay area wants to talk about how to generate story ideas. They know I do this work for a living and they want tips as they prepare their 2018 contentRead More

The problem with most content marketing strategies is that they place content as king. But, content isn’t king, and this is why … It isn’t to say creating quality, relevant content isn’t important. It is. Without this you have nothing, but even if you create the most high-impacting content around,Read More

I know this isn’t the first time you’ve been told that you need to develop content to be competitive in the marketing world today, but the fact of the matter is, it’s so important that it’s worth repeating over and over again. The use of high quality, education-based content hasRead More

This story appears in the December 2017 issue of Entrepreneur. Subscribe » For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in storytelling.  Understanding your audience matters. It always has, and it always will. In that way, storytelling never changes. But technology and consumerRead More

In 1996 Bill Gates wrote an article titled, “Content Is King.” Fast-forward over 20 years, and those words are truer than ever. Gates predicted that the “big money” would be made with content. The growth of Facebook, Twitter, Instagram, and blogging clearly illustrates the wisdom of one of the greatest businessRead More

As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged. Of course,Read More

We’ve reached a tipping point in content marketing where there is so much content published on a daily basis that no one can consume even a small percentage of it precisely when marketers would like them to. Content fatigue has set in, and it’s creating a very real problem forRead More

Thanks to the success of the SELF Journal (our flagship planning, productivity and success tool), our company became one of the fastest growing businesses on Shopify. BestSelf.Co.’s rapid growth helped us win Shopify’s first Build a BIGGER Business Competition and a prize that included a week of mentoring from our business heroesRead More

Email marketing isn’t dead; that debate is over. Emails are the most effective way to market a business. Even the small businesses are on board that it’s the best way to win and retain customers. But, over the time, this medium has become very competitive. With more and more retailersRead More