Opinions expressed by Entrepreneur contributors are their own. Have you recently considered why your advertising dollars aren’t working as well as they used to be? In today’s environment, it’s far more profitable to spend a large portion of your advertising budget going after the top 10-20% of income earners inRead More

Opinions expressed by Entrepreneur contributors are their own. With 25 years of marketing experience under my heels, I can tell within minutes of observation what a business is doing right with its marketing and what they are doing wrong. Most often, it’s simply the lack of a results-based marketing strategy.Read More

Opinions expressed by Entrepreneur contributors are their own. In a digital-first era, where 64.6% of the global population is online, having a robust digital presence has become the cornerstone for brands to thrive in 2023. Whether it’s a startup laying its first digital brick or an established entity aspiring toRead More

Opinions expressed by Entrepreneur contributors are their own. Nurturing customer relationships through email can supercharge your business growth, reduce costs, and enhance profitability, making customer retention a secret weapon for your successful business strategy. Studies show that a mere 5% increase in retention can boost your revenue by 25-95%. IncorporatingRead More

Opinions expressed by Entrepreneur contributors are their own. Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results. ZackRead More

Opinions expressed by Entrepreneur contributors are their own. In today’s interconnected and digital world, the role of public relations (PR) has evolved from a mere tool of communication to a strategic cornerstone for personal and brand development. Public relations, once thought of as primarily a way to manage a company’sRead More

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. We’ve seen Elon Musk talk about his X.com dream since 1999. There is enough lore written about his fascination with the letter, from his son’s name, to how he named TeslaRead More

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often initially believe that niching down is a mistake because their product or service helps “everyone.” So instead, they decide to cast a wide net in hopes of garnering more sales. But for anyone who’s adopted this “forget the niche” mindset,Read More

Are you tracking the right metrics that truly measure your definition of success? Many entrepreneurs and small business owners operate by gut feel, but that’s not a reliable gauge of actual success. True progress isn’t about being perpetually busy or keeping your phone buzzing. It’s about setting tangible, measurable goalsRead More

Opinions expressed by Entrepreneur contributors are their own. As a marketer, I love seeing big brands break free from corporate norms and have fun with their marketing. Take Wendy’s, which is well-known for its saucy Twitter personality, or Mailchimp, which uses memes, business discourse and insights on timely trends onRead More