During my marketing conference travels I was asked a curious question: Are blogs still a thing in marketing?
In my B2B marketing world, blogs are core to successful content, search, social and influencer marketing. It seems the business world agrees. The University of Massachusetts Dartmouth ongoing study of blogging and social media reported in 2018 that 53% of Fortune 500 companies have a corporate blog (an 11% increase over 2017) and 55% of the Inc 500 companies are blogging,
Blogs are still an effective part of marketing however it can also be argued that many of them are not well maintained or updated very often. But here’s the thing: There’s more useful knowledge about marketing being shared than ever before, so where can marketers find the best marketing blogs to follow?
With an origin story going back in 2007, our very own BIGLIST of marketing blogs has been awakened to BIGLIST 2.0.
To kick off the all new BIGLIST 2.0, I’ll start with this list of 50 marketing blogs, sourced specifically from marketing technology and advertising solutions brands. Amongst this mix of blogs, marketing topics are pretty well represented ranging from overall digital marketing to SEO, content, social, advertising, email, mobile, video, influencer marketing and lead generation.
The identification and sorting of this list was accomplished using a combination of tools (GroupHigh, BuzzSumo), human powered research (thanks Mike Odden!) and manual review of each blog.
Since many people are more prone to following content on the social web, I’ve also included the Twitter handle for each blog and you can see them all on a marketing blog Twitter list here.
1. Hootsuite Blog – Focus: Social Media Marketing @hootsuite
2. Buffer Blog -Focus: Social Media Marketing @buffer
3. Salesforce Blog – Focus: Digital Marketing @Salesforce
4. HubSpot Blog – Focus: Inbound Marketing @HubSpot
6. Yoast SEO Blog – Focus: SEO @yoast
7. Big Commerce Blog – Focus: Ecommerce @Bigcommerce
8. Wordstream Blog – Focus: Online Advertising @WordStream
9. SERMrush Blog – Focus: Search Marketing @semrush
10. Vertical Response Blog – Focus: Email Marketing @VR4SmallBiz
11. LinkedIn Marketing Solutions Blog – Focus: Online Advertising @LinkedInMktg
12. Google Ads Blog – Focus: Online Advertising @GoogleAds
13. Marketo Marketing Blog – Focus: Digital Marketing @marketo
14. Adobe Experience Cloud Blog – Focus: Digital Marketing @AdobeExpCloud
15. Sharethis Blog – Focus: Social Media Marketing @ShareThis
16. Later Blog – Focus: Social Media Marketing @latermedia
17. Sprout Blog – Focus: Social Media Marketing @sproutsocial
18. Socialbakers Blog – Focus: Social Media Marketing @socialbakers
19. Bing Ads Blog – Focus: Online Advertising @BingAds
20. The Content Strategist – Focus: Content Marketing @contently
21. Ahrefs Blog – Focus: SEO @ahrefs
22. NewsCred Insights – Focus: Content Marketing @newscred
23. Unbounce Blog – Focus: Landing Page CRO @unbounce
24. Leadpages Blog – Focus: Lead Generation @Leadpages
25. Aweber Blog – Focus: Email Marketing @aweber
26. CoSchedule Blog – Focus: Marketing Planning @coschedule
27. Agora Pulse Blog – Focus: Social Media Marketing @agorapulse
28. Sprinklr Blog – Focus: Social Media Marketing @sprinklr
29. Wistia Learning Center – Focus: Video Marketing @wistia
30. Oracle Marketing Cloud Blog – Focus: Digital Marketing @OracleMktgCloud
31. Cision Blog – Focus: Communications @cision
32. Act-On Marketing Blog – Focus: Digital Marketing @ActOnSoftware
33. Tubular Insights – Focus: Video Marketing @tubularinsights
34. Brandwatch Blog – Focus: Social Media Marketing @brandwatch
35. Litmus Blog – Focus: Email Marketing @litmusapp
36. Sysomos Blog – Focus: Social Media Marketing @sysomos
37. Leanplum Blog – Focus: Mobile Marketing @leanplum
38. Buzzsumo Blog – Focus: Data Driven Marketing @buzzsumo
39. Vidyard Blog – Focus: Video Marketing @vidyard
40. Wordtracker Blog – Focus: Search Marketing @wordtracker
41. The Daily Campaigner – Focus: Online Advertising @acquisio
42. Sumo Blog – Focus: Digital Marketing @sumome
43. SnapApp blog – Focus: Interactive Marketing @Snap_App
44. Matters of Influence – Focus: Influencer Marketing @traackr
45. Woorank Blog – Focus: SEO @woorank
46. Oktopost Blog – Focus: Social Media Marketing @oktopost
47. Bizible Blog – Focus: B2B Marketing @bizible
48. DivvyHQ Blog – Focus: Marketing Planning @divvyhq
49. Onalytica Education – Focus: Influencer Marketing @onalytica
50. Wishpond Blog – Focus: Lead Generation @wishpond
Hopefully this list is useful to your efforts towards tapping into the marketing wisdom of these top marketing technology and advertising platforms. Be sure to stay tuned as we continue adding to the BIGLIST of marketing blogs with another niche list in the coming months.
Disclosure: LinkedIn, Oracle, GroupHigh and DivvyHQ are a few of the many marketing industry clients served by TopRank Marketing.
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